Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
Video Content Optimisation Tips
This article provides helpful information on the best practices to boost video rankings and should be interesting for any SEO practitioners who need to focus…
Caution About Link Schemes From Black Hat SEOs
In the early days of SEO, ‘black-hat’ techniques such as hidden ‘keyword stuffing’ and ‘link farms’ were prevalent. Thankfully, things have progressed significantly since then…
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More Detailed Search Console Data in Google Analytics
In another new development for Google Analytics, there is a newer version of the Search Console report now being rolled out, which helps to provide…
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Google Updates Details on Improving Local Ranking
In an interesting development from Google – who are usually notoriously coy about releasing detailed information about how to achieve good search rankings – they…
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Google’s PageRank Score is Discontinued
Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public. Website marketers and SEO practitioners…
SEO Essentials for a Website
Every website should have the basics for SEO – search engine optimisation – in place, particularly as there are many things that can be controlled…
Real Time Penguin Algorithm Updates
This article examines a topic that is currently of great interest to the SEO industry. Changes to Google’s ranking algorithms can have a significant impact…
Google Sets Guidelines for SEO Doorway Pages
Google recently announced that it will soon introduce a search ranking adjustment to clamp down on the use of web pages that are created solely…
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Google’s Mobile Ranking Algorithm Update
In a follow up to our December 2014 articles on ‘Google’s Mobile-Friendly Search Results’ and ‘Using Mobile Performance’, we take a look at, more specifically,…
Google’s Mobile-Friendly Search Results
Google has just announced the introduction of a ‘mobile friendly’ label which will appear in their mobile search results, to indicate which websites are likely…
Google Announces Https as a Ranking Factor
In a rare move, Google announced at the start of August that they would be using HTTPS encryption as a positive ranking factor, in an…
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The SEO Impact of Panda 4.0
In Google’s continuous effort to clean up the quality of their search results, they introduced a significant algorithm change in 2011 which became known as…
Guidelines for Moving Websites
Sometimes website owners have to move the site, from a more basic server move to a more complex domain change. These changes can have a…
Introducing ‘Google My Business’
At the beginning of June, Google announced the introduction of ‘Google My Business’, the new account for companies to target their local market. This service…