Google’s Warnings Against Guest Blogging
Over the past few years, a common SEO link building technique has been to target relevant blogs and to provide articles on those blogs with…
‘Posts’ Released Within Google My Business
Google ‘Posts’ first launched in January 2016 under the name ‘candidate cards,’ but they were only available initially for political candidates to post content that…
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The End of DMOZ
DMOZ, or The Open Directory Project, that uses human editors to organise websites has closed. This marks the end of a time when humans, rather…
What ‘Crawl Budget’ Means for Googlebot
Webmasters have various definitions for ‘crawl budget’, which is a term that refers to Googlebots that crawl websites to index their pages for the search…
SEO Checklist for 2017
Search Console – as we recommended last year, the Google Search Console account should be an essential addition to your website marketing tools, and is free…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
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Google’s Mobile-first Indexing Announcement
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
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The Impact of Mobile Site Speed
The expression ‘speed kills’ is often used about driving, but the same could be said about the load times of mobile websites. Perhaps the outcome…
Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
Video Content Optimisation Tips
This article provides helpful information on the best practices to boost video rankings and should be interesting for any SEO practitioners who need to focus…
Caution About Link Schemes From Black Hat SEOs
In the early days of SEO, ‘black-hat’ techniques such as hidden ‘keyword stuffing’ and ‘link farms’ were prevalent. Thankfully, things have progressed significantly since then…
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More Detailed Search Console Data in Google Analytics
In another new development for Google Analytics, there is a newer version of the Search Console report now being rolled out, which helps to provide…
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Google Updates Details on Improving Local Ranking
In an interesting development from Google – who are usually notoriously coy about releasing detailed information about how to achieve good search rankings – they…
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Google’s PageRank Score is Discontinued
Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public. Website marketers and SEO practitioners…
SEO Essentials for a Website
Every website should have the basics for SEO – search engine optimisation – in place, particularly as there are many things that can be controlled…