A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
Continue Reading The Relationship Between PPC (AdWords) and SEO→
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
Continue Reading Google’s Mobile-first Indexing Announcement→
The expression ‘speed kills’ is often used about driving, but the same could be said about the load times of mobile websites. Perhaps the outcome…
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
This article provides helpful information on the best practices to boost video rankings and should be interesting for any SEO practitioners who need to focus…
In the early days of SEO, ‘black-hat’ techniques such as hidden ‘keyword stuffing’ and ‘link farms’ were prevalent. Thankfully, things have progressed significantly since then…
Continue Reading Caution About Link Schemes From Black Hat SEOs→
In another new development for Google Analytics, there is a newer version of the Search Console report now being rolled out, which helps to provide…
Continue Reading More Detailed Search Console Data in Google Analytics→
In an interesting development from Google – who are usually notoriously coy about releasing detailed information about how to achieve good search rankings – they…
Continue Reading Google Updates Details on Improving Local Ranking→
Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public. Website marketers and SEO practitioners…
Every website should have the basics for SEO – search engine optimisation – in place, particularly as there are many things that can be controlled…
This article examines a topic that is currently of great interest to the SEO industry. Changes to Google’s ranking algorithms can have a significant impact…
Google recently announced that it will soon introduce a search ranking adjustment to clamp down on the use of web pages that are created solely…
Continue Reading Google Sets Guidelines for SEO Doorway Pages→
In a follow up to our December 2014 articles on ‘Google’s Mobile-Friendly Search Results’ and ‘Using Mobile Performance’, we take a look at, more specifically,…
Google has just announced the introduction of a ‘mobile friendly’ label which will appear in their mobile search results, to indicate which websites are likely…
In a rare move, Google announced at the start of August that they would be using HTTPS encryption as a positive ranking factor, in an…
Continue Reading Google Announces Https as a Ranking Factor→
