Google Announces Https as a Ranking Factor
In a rare move, Google announced at the start of August that they would be using HTTPS encryption as a positive ranking factor, in an…
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The SEO Impact of Panda 4.0
In Google’s continuous effort to clean up the quality of their search results, they introduced a significant algorithm change in 2011 which became known as…
Guidelines for Moving Websites
Sometimes website owners have to move the site, from a more basic server move to a more complex domain change. These changes can have a…
Introducing ‘Google My Business’
At the beginning of June, Google announced the introduction of ‘Google My Business’, the new account for companies to target their local market. This service…
SEO Trends and Scaremongering Sales Tactics
Over the past few years, Google has introduced some high profile updates to their search ranking criteria, in an attempt to improve the quality of…
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Google Targets Bad Link Networks
Google has implemented strict approaches over the past year through penalising and removing link building networks and spam guest bloggers from search engine rankings. Guest…
Using Google Webmaster’s Search Query Data
Anybody who regularly runs Google Analytics reports would be familiar with the increasing percentage of keywords bundled into the rather unhelpful “(not provided)” data category.…
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Google Introduces The New ‘Hummingbird’ Search Algorithm
At the end of September Google announced that it had been using its new search algorithm since the end of August. This is important for…
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Trust Factors that can Enhance a Website’s Rankings
Over recent months Google has been further tightening its Panda and Penguin algorithms, to target poor content websites and in turn, help to improve the rankings…
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Best Practice for Guest Blogging
The regular changes that Google’s been making to its search algorithms recently to clamp down on poor quality links or content has started to change…
The Benefits of Using Google+ For SEO
Although Google+ is still struggling to establish itself as a viable social media alternative to Facebook, the number of users is increasing as Google integrates…
Using Canonical Links and avoiding common mistakes
The use of ‘canonical links’ is a helpful tool for webmasters in cases where a website may have duplicated pages of content. The role of…
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Making use of Google’s Search Suggestions
Since 2008, Google has provided searchers with the ‘Search Suggest’ option, which aims to predict the search terms that users are typing into the search…
Differences in Mobile and Desktop Search Results
It’s a little known fact that Google mobile search results (whether tablet, feature phone or smartphone) can be different results from those on Google from…
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How Google’s Recent Ranking Changes Benefit High Quality Websites
At the end of April, Google’s Webmaster Blog announced further changes to their ranking criteria that are designed to target “over optimised” websites and to…
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