Conversational Experience for Search campaigns is a new chat-based feature designed to combine your expertise with Google AI to accelerate search campaign creation in Google Ads. It’s powered by Google’s large language models, which is a type of artificial intelligence that can understand and generate human language, and it can be used to help optimise search campaigns by more easily generating text and assets.
Small business advertisers that use the conversational experience in Google Ads are 63% more likely to publish Search campaigns with ‘Good’ or ‘Excellent’ ad strength.
Using conversational experience can help create higher quality Search campaigns by generating keywords and ad content, including headlines, descriptions, sitelinks and images for new Search campaigns. It can also generate ad content when creating and editing responsive search ads, within existing Search campaigns.
The conversational experience tool appears during the campaign and responsive search ad creation processes and responsive search ad editing processes. The first step is entering the URL of your preferred landing page. Google AI will automatically generate a short description of your business, which you can edit.
Next, Google AI will suggest relevant and effective keywords, headlines, descriptions, images and sitelinks for your campaign. You remain in the driver’s seat as you continue to guide the conversation with Google AI and approve (or revise) all suggestions before the campaign goes live.
It’s worth noting that Google AI may not generate responses that are accurate or relevant, so it’s the advertiser’s responsibility to ensure that the adopted suggestions are accurate and relevant before setting the campaign live.
You can read more about how to use the tool.
If you want to know more about how using conversational experience to help optimise search campaigns can help your business, please get in touch.