Google recently ran it’s annual Marketing Live seminar in 2025.
The primary focus this year was predictably how AI will affect the future of advertising and how Google is reimagining the future of ads and shopping, particularly by reaching the target audience in the moment, tapping into YouTube’s engaged audiences and connecting with consumers on Search.
These are the ways by which it envisions next-gen AI-powered solutions for YouTube and Search will benefit its customers:
Capture even more opportunities in Search
Google and AI has opened new ways to explore with tools like Lens, AI Overviews and AI Mode, helping people discover information and act faster. Google Search is bringing generative AI to more people than any other product in the world.
Google announced at the seminar that it’s expanding ads in AI Overviews to desktop and bringing ads to AI Mode to create new opportunities for its customers.
Turn creative visions into reality
In the last two months Google has made incredible strides to improve the quality of its creative tools powered by its leading video and image generation models, Veo and Imagen.
They announced these cutting-edge features will soon be available within Google Ads and Merchant Center so that marketers can easily build campaigns and watch their creative vision come instantly to life.
Find untapped potential with Google AI
Google introduced AI Max for Search campaigns to help marketers predict what is often unpredictable. Building on that, their largest update to bidding in over a decade was announced: Smart Bidding Exploration.
It pursues less obvious and potentially high-performing searches, giving advertisers the chance to appear in more of the moments where people are researching and discovering information on Search.
Work smarter with new agentic capabilities
New agentic capabilities were unveiled to help smaller businesses with adopting the right AI tools, which give marketers the power of their very own Google AI so they can adapt and succeed with less effort.
Google aims to move AI in advertising from potential into practical, actionable solutions to help marketers and businesses succeed in the future of advertising.
If you want to know more about how using Google AI could enhance your business’s advertising, please get in touch.