When creating and managing Google Ads campaigns it’s critical to ensure that all the elements are correctly in place from the start, to get optimal performance and hit the targeted goals.
These are the seven best practices to do that:
1. Verify Conversion Tracking Setup
Accurate conversion tracking is crucial for assessing campaign effectiveness. Ensure that all conversion actions are correctly configured and that goals are appropriately designated as primary or secondary.
2. Review Goal Optimisation Settings
Align the campaign goals with the business objectives. Misaligned goals can lead to suboptimal performance, so it’s essential to confirm that the optimisation settings are targeting the desired outcomes.
3. Adjust Bid Strategies
Selecting the appropriate bidding strategy is vital. Evaluate whether strategies like Maximize Conversions or Target CPA align with the campaign goals and adjust them as necessary to improve efficiency.
4. Evaluate Targeting Parameters
Assess the audience targeting to ensure the right demographics are being reached. Overly broad or narrow targeting can negatively impact campaign performance.
5. Identify Segment Inefficiencies
Analyse performance data across different segments such as devices, locations and times to identify areas where adjustments could enhance results.
6. Assess Ad Copy and Landing Pages
Ensure that the ad copy is compelling and that landing pages provide a seamless user experience. Consistency between ads and landing pages can significantly influence conversion rates.
7. Establish a Regular Optimisation Schedule
Regularly review and refine the campaigns. Continuous optimisation helps in adapting to market changes and maintaining campaign effectiveness.
By systematically addressing these areas, advertisers can diagnose issues within their Google Ads campaigns and implement strategic adjustments to enhance performance and achieve better results.
If you want to know more about how implementing the best practices for Google Ads campaigns can help your business, please get in touch.