Google Launches AI Mode for Search
At Google’s annual developer conference it recently announced the launch of “AI Mode” for Search, a new feature in its search engine that aims to…
Key Takeaways From Google Marketing Live 2025
Google recently ran it’s annual Marketing Live seminar in 2025. The primary focus this year was predictably how AI will affect the future of advertising…
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Google Ads Smart Bidding Exploration
Google recently announced its biggest update to Ads bidding in over a decade with Smart Bidding Exploration. This includes a significant new function – flexible ROAS…
Best Practice Keyword Research
It’s imperative for successful SEO and paid search marketing campaigns to do keyword research correctly or their performance can be significantly hindered, so we now…
The Top 5 Strategies for Google Ads Smart Bidding
Choosing the right Smart Bidding strategy in Google Ads is crucial for achieving campaign goals. Whether the focus is on controlling costs, maximising revenue, or…
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New Additions to Google Analytics 4 in 2025
As Google Analytics 4 (GA4) continues to be developed and enhanced by Google, there have been some recent additions to the tool with some new…
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Chart Annotations Added to Google Analytics 4
Annotations allow users to add notes directly to Google Analytics 4 (GA4) reports, making it easier to record events, explain changes in data, or highlight…
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Google Announces “ThoughtNet”: Search the Internet with Your Mind
In a move that has left tech enthusiasts buzzing, Google has today unveiled “ThoughtNet,” a groundbreaking neural interface that allows users to search the Internet…
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Data Discrepancies between Google Analytics and Search Console
When using both of Google’s reporting tools for SEO – Analytics and Search Console – even the most similar metrics, such as sessions and clicks,…
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Research with Google Ads Transparency
Google recently launched a game-changing tool for marketers and businesses known as Google Ads Transparency that enables the viewing of competitors’ Google Ads for free…
Search Trend Insights in Google Ads
Search trend insights is a useful feature in Google Ads that helps advertisers understand the search interest for products and services relevant to their businesses.…
The Importance of Mobile-First Indexing
Recent statistics show that up to 59.4% of all web traffic globally comes from mobile devices. This makes mobile-first indexing more crucial than ever for…
New Performance Max Features in Google Ads
In our continuing series on Performance Max (PMax) campaigns, we now take a look at some new features coming in 2025. These new controls and…
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Google Change Disrupts SEO Tools
Google made a significant change to its system last month that caused many popular SEO ranking and data tracking tools to stop reporting results for…
Key Google Ads Changes in 2024
Google is constantly making new updates to the Google Ads platform. These are the main changes in 2024 and how they will impact 2025: Increased…