Google Search recently announced it is rolling out Store Ratings to more countries, which enables customer review scores to appear as part of the search…
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Since the introduction of Google Analytics 4 (GA4) in 2021, Google has been developing and enhancing the interface and the range of tools available, although…
Conversational Experience for Search campaigns is a new chat-based feature designed to combine your expertise with Google AI to accelerate search campaign creation in Google…
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Google recently announced new ways it’s providing AI features to help deliver the best ROI (return on investment) for their Google Ads campaigns. These include…
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Google has recently added a ‘Recommendations’ panel to Search Console as an experiment for some users. This new feature provides websites with optimisation opportunities and…
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A useful feature which has recently been introduced within the Keyword Planner in Google Ads accounts is the function to organise keywords into relevant ad…
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Since its introduction, the new Google Analytics 4 (GA4) interface has seen ongoing improvements and additions to add to the range of tools available to…
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A landmark ruling by a US court in August has declared Google a monopolist in the search engine and search advertising markets. This groundbreaking decision…
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OpenAI’s recent unveiling of SearchGPT has sent ripples through the tech industry and raised questions about how significant a challenge this may be to Google’s…
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At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…
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One of the main menu items in the Reports menu in Google Analytics 4 (GA4) is Retention, which contains a number of charts about user…
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Millions of videos are uploaded to YouTube daily, which is the second biggest online search engine after Google. With so much content vying for attention,…
In Google Analytics 4 (GA4) comparisons have taken the place of segments in Universal Analytics. They enable the evaluation of data subsets, side by side…
In May 2024 Google released a new Gemini-branded version of generative AI customised for Google Search. This new model of searching uses expanded AI Overviews,…
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Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
