In today’s digital marketplace, invalid click traffic poses a significant challenge for online advertisers. Defined as any interaction with an ad that doesn’t stem from…
Continue Reading Fighting Invalid Clicks: Safeguarding the Integrity of Digital Advertising→
One of the targeting options in a Google Ads search campaign is whether to include the Search Partner Network (SPN). This network can be a…
Continue Reading Understanding the Search Partner Network in Google Ads→
As search evolves, marketers must adapt. Traditional Search Engine Optimisation (SEO) focuses on increasing a website’s rank on search engine results pages (SERPs) by optimising…
Continue Reading Generative Engine Optimisation (GEO) vs SEO: Understanding the Key Differences→
Google’s Performance Max (PMax) campaigns promise advertisers an all-in-one solution for reaching potential customers across Search, Display, YouTube, Discover, Gmail, and Maps. By using automation…
Continue Reading How to Protect Google Performance Max Campaigns from Spam and Low-Quality Traffic→
In April 2025 Google announced an update to its use of country code top-level domains and explained how its approach to localising search experiences has…
Google has recently rolled out major enhancements to Search Console Insights, alongside starting to test a long‑requested annotation feature in Performance reports. These updates to…
Continue Reading Google Search Console Enhancements: Integrated Insights & Annotation Tools→
A well‑organised Google Ads account is fundamental for efficient budget control, high relevance, robust Quality Scores and reduced costs. We look at some of the…
Continue Reading Best Practices for Optimal Google Ads Campaign Structure→
When creating and managing Google Ads campaigns it’s critical to ensure that all the elements are correctly in place from the start, to get optimal…
Continue Reading 7 Ways to Improve the Performance of a Google Ads Campaign→
Google recently announced the launch of AI Max for Search Campaigns which is a comprehensive suite of targeting and creative enhancements that it claims brings…
Continue Reading Google Introduces AI Max for Search Campaigns→
At Google’s annual developer conference it recently announced the launch of “AI Mode” for Search, a new feature in its search engine that aims to…
Google recently ran it’s annual Marketing Live seminar in 2025. The primary focus this year was predictably how AI will affect the future of advertising…
Continue Reading Key Takeaways From Google Marketing Live 2025→
Google recently announced its biggest update to Ads bidding in over a decade with Smart Bidding Exploration. This includes a significant new function – flexible ROAS…
It’s imperative for successful SEO and paid search marketing campaigns to do keyword research correctly or their performance can be significantly hindered, so we now…
Choosing the right Smart Bidding strategy in Google Ads is crucial for achieving campaign goals. Whether the focus is on controlling costs, maximising revenue, or…
Continue Reading The Top 5 Strategies for Google Ads Smart Bidding→
As Google Analytics 4 (GA4) continues to be developed and enhanced by Google, there have been some recent additions to the tool with some new…
Continue Reading New Additions to Google Analytics 4 in 2025→
