When using both of Google’s reporting tools for SEO – Analytics and Search Console – even the most similar metrics, such as sessions and clicks,…
Continue Reading Data Discrepancies between Google Analytics and Search Console→
Google recently launched a game-changing tool for marketers and businesses known as Google Ads Transparency that enables the viewing of competitors’ Google Ads for free…
Search trend insights is a useful feature in Google Ads that helps advertisers understand the search interest for products and services relevant to their businesses.…
Recent statistics show that up to 59.4% of all web traffic globally comes from mobile devices. This makes mobile-first indexing more crucial than ever for…
In our continuing series on Performance Max (PMax) campaigns, we now take a look at some new features coming in 2025. These new controls and…
Continue Reading New Performance Max Features in Google Ads→
Google made a significant change to its system last month that caused many popular SEO ranking and data tracking tools to stop reporting results for…
Google is constantly making new updates to the Google Ads platform. These are the main changes in 2024 and how they will impact 2025: Increased…
Throughout 2024 Google introduced a number of changes within their search algorithms and results pages that impacted SEO, and not always for the better. Here…
This month we take a look at using the new enhanced conversion-based customer lists in Google Ads, which is a follow up to our previous…
Continue Reading Enhanced Conversion-based Customer Lists in Google Ads→
Google Analytics 4 has recently been experiencing issues with the accuracy in reporting key events (such as Google Ads conversions) on websites, including the click…
Continue Reading GA4 Changes Impacting Onsite Click Actions→
A necessary process for web pages to show up in Google Search results is the automated crawling of websites that are publicly available. Googlebot is…
Data on Google ads from both Performance Max (PMax) and Search campaigns indicate that they can show simultaneously and overlap with each other. This isn’t…
Continue Reading Insights on Google PMax and Search Campaigns’ Overlap→
A recent addition to the range of Google Analytics 4 (GA4) tools is the ability to provide benchmarks for similar businesses. This had been a…
Continue Reading Google Analytics 4 Introduces Benchmarking→
Metadata refers to the snippets of information that provide context to a webpage’s content. It helps search engines understand what a page is about, assisting…
Continue Reading A Refresher Guide on SEO Meta Descriptions for 2025→
Google Search recently announced it is rolling out Store Ratings to more countries, which enables customer review scores to appear as part of the search…
Continue Reading Google Rolls Out Store Ratings on Search to More Countries→
