Real Time Penguin Algorithm Updates
This article examines a topic that is currently of great interest to the SEO industry. Changes to Google’s ranking algorithms can have a significant impact…
How to Avoid Being Targeted by Hackers
Google has recently been publishing a series of articles for website owners with tips and techniques to avoid their websites being hacked. This is because…
Tackling Referral Spam in Google Analytics
Over the past year the occurrence of fake referral visits appearing in Google Analytics reports has become more widespread and an annoyance for many website…
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Using Google AdWords Dynamic Search Ads
Dynamic Search Ads (DSAs) are one of the varied campaign formats that can be used by Google AdWords advertisers to help increase search coverage for…
Ownership of Google Analytics Accounts
This is a critical topic for analytics managers in online businesses of all sizes, as it’s vital to know who owns and manages Google Analytics…
Google Sets Guidelines for SEO Doorway Pages
Google recently announced that it will soon introduce a search ranking adjustment to clamp down on the use of web pages that are created solely…
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Facebook Ad Relevance Score
An increasing number of businesses are using Facebook to advertise to their customers and target market. If your business is already doing so, or considering…
Google’s Mobile Ranking Algorithm Update
In a follow up to our December 2014 articles on ‘Google’s Mobile-Friendly Search Results’ and ‘Using Mobile Performance’, we take a look at, more specifically,…
Google Releases AdWords Call-only Campaigns
At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
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Improved Google AdWords Display Network Targeting
Google recently announced that it’s changing the way in which customers can be reached through their AdWords Display Network. This should be interesting to any…
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New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
Google’s Mobile-Friendly Search Results
Google has just announced the introduction of a ‘mobile friendly’ label which will appear in their mobile search results, to indicate which websites are likely…
Making Use Of Google Analytics Real-Time Reports
Back in September 2011, Google introduced Real-Time reports to their Analytics service, which marked a notable improvement in the type of reporting available to users…
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Google AdWords and Close Variant Match Types
At the end of September, Google AdWords started to change the way that exact match and phrase matched words could be targeted, so that the…
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New Benchmark Reports in Google Analytics
Google has just released some new benchmark reports in Analytics and these are now appearing in the reports menu. These reports provide another level of…