Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
Continue Reading Google Rolls Out Smart Display Campaigns for AdWords→
The annual Digital Advertising Expenditure report for the 2016 calendar year was recently published by the Internet Advertising Bureau of Australia and showed that total…
Continue Reading IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016→
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
DMOZ, or The Open Directory Project, that uses human editors to organise websites has closed. This marks the end of a time when humans, rather…
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
Google recently announced a significant change to their Data Studio product, which is their data visualisation product first launched in May 2016, by providing free…
One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
Continue Reading Managing Low Search Volume Terms in AdWords→
Ever since emails became a mainstream part of the Internet, the use of unscrupulous or fake emails to try and trick recipients have been a…
Webmasters have various definitions for ‘crawl budget’, which is a term that refers to Googlebots that crawl websites to index their pages for the search…
Search Console – as we recommended last year, the Google Search Console account should be an essential addition to your website marketing tools, and is free…
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps…
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
Continue Reading The Relationship Between PPC (AdWords) and SEO→
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
Continue Reading Google’s Mobile-first Indexing Announcement→
