With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going to want to get their content ranking in the coveted Google’s “People also ask” panel. These expanding questions highlight one result for each answer, so how can you get your content featured here?
A recent study of 2.5 million search queries showed the ‘People also ask’ feature now shows up for about 48.6% of searches.
If this feature appears in the search results relevant to your website, take note, as it’s Google telling you that people in your target audience want this info and Google wants to provide it to them! Answering these questions is a great way to get into the answer box and also to make your readers happy.
To provide answers to common questions in your content, look to the SERPs or use a keyword research tool to identify long-tail question keywords among your audience. Then you’ll need to provide comprehensive answers on a website page, including the questions in your H2s, H3s, and H4s, or by adding an FAQ section.
This strategy will be a great way to gain more visibility at the top of SERPs, even if the web page where you provided the answer ranks lower on page one (or even on page two!)
Whenever someone expands that ‘people also ask’ section and sees the URL for your site, then that is counted as an impression in Search Console. (It doesn’t matter if your site is the highest up in the ‘people also ask’ section, or if people clicked like 15 different ones and suddenly yours shows up as that would be counted as an impression).
Also, when a click happens that gets counted as a click and the ranking, the position, is based on the overall position of that group of elements.
If you want to know more about how the implementation of these strategies can help your business attract more traffic, please get in touch.