A useful feature which has recently been introduced within the Keyword Planner in Google Ads accounts is the function to organise keywords into relevant ad groups. This can be a key part of keyword research and getting the campaign structure working as effectively as possible around the relevant themes used by searchers.
When you have a set of new keywords or you’ve found new keyword ideas, determining where to place them in your account can be challenging. Organising keywords simplifies this process by automatically helping to find the right placement for new keywords based on how they are currently organised for relevant campaigns.
This feature gives you control over which keywords are selected for each ad group as now Google automatically suggests which saved keywords could work best per campaign based on your existing account structure.
To find the ‘Keyword Organiser’, click on the ‘Tools’ menu item to the left of the account’s screen and choose ‘Keyword Planner’. Then select the tool on the right, ‘Organise’ keywords into ad groups’:
Organising new keywords into ad groups helps to find the right placement for them quickly and easily, saving valuable time as it’s no longer necessary to manually review hundreds of keywords because the tool automatically organises them into organised ad groups based on criteria like language or location that are easy to find and review.
The tool’s user-friendly design and straightforward functionality makes targeting potential customers simple and efficient, allowing agencies or businesses to re-allocate the time saved to other aspects of their campaign management. This helps to maximise organisation while minimising time-consuming efforts.
In summary, the key benefits of using the organising keywords tool are two-fold:
- You’re in control: There’s the option to either accept a suggested ad group assignment or reassign a keyword to another ad group.
- Saves time: Organising keywords eliminates the need to download keyword ideas. It’s no longer necessary to add keyword ideas manually to relevant existing campaigns and ad groups.
You can read more about how to organise keywords.
If you want to know more about how the use of ‘Organise’ keywords into ad groups’ can help to streamline the efficiency of your business, please get in touch.