Since its introduction, the new Google Analytics 4 (GA4) interface has seen ongoing improvements and additions to add to the range of tools available to users. One of these has been the ability to schedule email reports, which was initially missing and a notable omission compared to the previous Universal Analytics tool. However, users can now receive regular reports from GA4 into their mailbox.
The scheduled email function allows users to automate the sharing of key data insights with team members, stakeholders, or clients. However, the user currently has to be an administrator of the account to schedule up to 50 standard and custom reports to be sent by email on a regular basis. These emailed reports includes data for the specified date range with any filters or comparisons applied to it when the email was first scheduled.
Once a report is scheduled, admins in the GA4 account can view and manage the scheduled reports associated with the property and identify the reports that have errors so those can be addressed. This can be done by navigating to ‘Admin’ and then under ‘Property’, clicking ‘Scheduled emails’.
Scheduled email reports not only save time but also ensure that your recipients stay up-to-date with the most important metrics.
How to Set Up Scheduled Email Reports in GA4
- Select Reports on the left.
- Open the report you want to send as an email.
- On the top right of the report, click Share this report > Schedule Email.
Note: If you can’t find Schedule Email in the menu, it may mean that you don’t have permission to schedule a report. Only administrators can schedule emailed reports. - Complete the optional fields to schedule the emailed report.
- Click Save to schedule the email. You can only save if you’ve included at least one recipient and selected a valid name, description (if one exists), date range, and frequency. If you applied a filter or comparison before scheduling the report, or changed the date range, the report will contain that configuration when the exported file is generated.
Recipients will receive an email on the scheduled dates and they can opt out of the emails by clicking ‘Unsubscribe’ in the email. If they unsubscribe, they’ll be notified in the same email that they successfully unsubscribed. Included in the email is a link where they can resubscribe to the emails if they then change their mind.
Scheduled email reports allow teams to remain well informed – whether it’s tracking website traffic, conversion rates, or user engagement, GA4’s automated reports make it easier to stay on top of your data without spending extra time generating manual updates.
By leveraging this feature, businesses can make data-driven decisions faster and more efficiently. You can read more about Scheduled Email Reports in GA4.
If you want to know more about how scheduling reports can help your business, please get in touch.