Understanding what factors are important to Google in determining which websites to rank at the top of the results are important for any search engine…
Continue Reading Decoding Google Search and Ranking: Part 2 – Confirmed Ranking Signals→
During a recent legal case in the US, Pandu Nayak, the Vice President of Search at Google, had to testify about the inner workings of…
Mastering the art of search engine rankings is the key to online visibility. Google employs a sophisticated algorithm to determine the relevance and authority of…
Continue Reading 5 Key Factors That Determine Optimal Search Rankings→
As the dominant search engine, Google continually refines its algorithms to ensure users have the best possible experience. In recent years, two key factors have…
Continue Reading Google’s Guidelines on Page Experience and Crafting Helpful Content→
The Google Search Status Dashboard provides some interesting status information on the systems that power Google Search and shows the issues that affect many sites…
With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
Continue Reading Google AI v ChatGPT and the Search Chatbot Race→
In a follow up to our blog article in January last year (‘Understanding EAT When Optimising For Google’), we now take a look at how…
Continue Reading Google Adds Experience to its EAT Guidelines→
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
Continue Reading Understanding the Performance Report in Google Search Console→
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
Continue Reading Simpler Page Issues Report in Google Search Console→
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of the recent additions is Google showing images…
Continue Reading Controlling the Image Thumbnails in Google Search Results→
Google recently posted an article about their success in filtering out spam and other malicious content from their search results. As we have written before,…
Back in January we published an article about the principles of EAT used by Google when assessing the quality and relevancy of websites for search.…
As SEO has become more sophisticated, there are numerous tools that can be used to help develop well targeted content, optimised for Google and other…
