Decoding Google Search and Ranking: Part 1 – Unveiling the Power of Key Signals and Navboost
During a recent legal case in the US, Pandu Nayak, the Vice President of Search at Google, had to testify about the inner workings of…
5 Key Factors That Determine Optimal Search Rankings
Mastering the art of search engine rankings is the key to online visibility. Google employs a sophisticated algorithm to determine the relevance and authority of…
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Google’s Guidelines on Page Experience and Crafting Helpful Content
As the dominant search engine, Google continually refines its algorithms to ensure users have the best possible experience. In recent years, two key factors have…
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Google’s Search Status Dashboard
The Google Search Status Dashboard provides some interesting status information on the systems that power Google Search and shows the issues that affect many sites…
Google AI v ChatGPT and the Search Chatbot Race
With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
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Google Adds Experience to its EAT Guidelines
In a follow up to our blog article in January last year (‘Understanding EAT When Optimising For Google’), we now take a look at how…
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Understanding the Performance Report in Google Search Console
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
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Managing The New .au Direct Domain Names
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Simpler Page Issues Report in Google Search Console
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
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Google’s “People also ask” Feature
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
Controlling the Image Thumbnails in Google Search Results
The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of the recent additions is Google showing images…
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Filtering Out Spam in Search
Google recently posted an article about their success in filtering out spam and other malicious content from their search results. As we have written before,…
About Google’s Search Rater Guidelines
Back in January we published an article about the principles of EAT used by Google when assessing the quality and relevancy of websites for search.…
Using TF-IDF Analysis In SEO
As SEO has become more sophisticated, there are numerous tools that can be used to help develop well targeted content, optimised for Google and other…
Understanding EAT When Optimising For Google
The online world is full of acronyms and one acronym that you may sometimes hear is E-A-T. This is a key part of Google’s quality…
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