Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
Continue Reading Simpler Page Issues Report in Google Search Console→
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of the recent additions is Google showing images…
Continue Reading Controlling the Image Thumbnails in Google Search Results→
Google recently posted an article about their success in filtering out spam and other malicious content from their search results. As we have written before,…
Back in January we published an article about the principles of EAT used by Google when assessing the quality and relevancy of websites for search.…
As SEO has become more sophisticated, there are numerous tools that can be used to help develop well targeted content, optimised for Google and other…
The online world is full of acronyms and one acronym that you may sometimes hear is E-A-T. This is a key part of Google’s quality…
Continue Reading Understanding EAT When Optimising For Google→
Back in October 2020, Google added a new video on YouTube called “Trillions of Questions, No Easy Answers: A (home) movie about how Google Search…
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Links between websites and pages are a key part of any SEO strategy, particularly on Google. However, links that are intended to manipulate Google’s PageRank…
You may sometimes hear reference to ‘topic clusters’ as part of a search engine optimisation (SEO) strategy, but what are they and how different is…
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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A recent notable announcement from Google is that it has updated the method it uses to generate web page titles in the search results. This…
Continue Reading Google Updates How it Generates Web Page Titles→
Google recently enhanced a useful tool on its Search Engine Results Page in the USA. The ‘About This Result’ panel now provides more details about…
Continue Reading Google’s ‘About This Result’ Panel in Search→
In March 2021 Google introduced a significant change to the way in which it indexes websites by indexing only mobiles sites. Google has been using…
Continue Reading Google Implements Full Mobile Only Indexing→
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
Continue Reading Would Google Really Exit the Australian Search Market?→
