Understanding EAT When Optimising For Google
The online world is full of acronyms and one acronym that you may sometimes hear is E-A-T. This is a key part of Google’s quality…
Continue Reading Understanding EAT When Optimising For Google→
Video: Trillions of Questions, No Easy Answers
Back in October 2020, Google added a new video on YouTube called “Trillions of Questions, No Easy Answers: A (home) movie about how Google Search…
Continue Reading Video: Trillions of Questions, No Easy Answers→
How to Avoid Link Schemes
Links between websites and pages are a key part of any SEO strategy, particularly on Google. However, links that are intended to manipulate Google’s PageRank…
Topic Clusters in SEO
You may sometimes hear reference to ‘topic clusters’ as part of a search engine optimisation (SEO) strategy, but what are they and how different is…
Changes to the Search Terms Report in Google Ads
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
Continue Reading Changes to the Search Terms Report in Google Ads→
Google Updates How it Generates Web Page Titles
A recent notable announcement from Google is that it has updated the method it uses to generate web page titles in the search results. This…
Continue Reading Google Updates How it Generates Web Page Titles→
Google’s ‘About This Result’ Panel in Search
Google recently enhanced a useful tool on its Search Engine Results Page in the USA. The ‘About This Result’ panel now provides more details about…
Continue Reading Google’s ‘About This Result’ Panel in Search→
Google Implements Full Mobile Only Indexing
In March 2021 Google introduced a significant change to the way in which it indexes websites by indexing only mobiles sites. Google has been using…
Continue Reading Google Implements Full Mobile Only Indexing→
Would Google Really Exit the Australian Search Market?
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
Continue Reading Would Google Really Exit the Australian Search Market?→
Page Experience Signals in Google Search
Google’s page experience signals measure how users perceive the experience of interacting with a website page and contribute to its ongoing work to ensure people…
Using the Traffic Light System in Yoast SEO (WordPress plugin)
A popular SEO plugin for WordPress is Yoast. One of its key features is a red, amber and green ‘traffic light system’ which many SEO…
Continue Reading Using the Traffic Light System in Yoast SEO (WordPress plugin)→
Alternative Search Engines
Despite Google’s dominance of the search market – particularly in the English speaking world – there are other search engines available which some people do…
Page Experience and Search Rankings
A significant part of any website marketing strategy is to consider page experience and the overall user experience (UX) of a site, as this can…
Coping with Coronavirus
The coronavirus (COVID-19) pandemic has rapidly become a global concern over the past few weeks, and with the news dominated by regularly changing events, one…
New Removals Report in Google Search Console
At the end of January Google announced the launch of a new version of the Removals report in Search Console. The report allows site owners…
Continue Reading New Removals Report in Google Search Console→