With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
Continue Reading Google AI v ChatGPT and the Search Chatbot Race→
In a follow up to our blog article in January last year (‘Understanding EAT When Optimising For Google’), we now take a look at how…
Continue Reading Google Adds Experience to its EAT Guidelines→
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
Continue Reading Understanding the Performance Report in Google Search Console→
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
Continue Reading Simpler Page Issues Report in Google Search Console→
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of the recent additions is Google showing images…
Continue Reading Controlling the Image Thumbnails in Google Search Results→
Google recently posted an article about their success in filtering out spam and other malicious content from their search results. As we have written before,…
Back in January we published an article about the principles of EAT used by Google when assessing the quality and relevancy of websites for search.…
As SEO has become more sophisticated, there are numerous tools that can be used to help develop well targeted content, optimised for Google and other…
The online world is full of acronyms and one acronym that you may sometimes hear is E-A-T. This is a key part of Google’s quality…
Continue Reading Understanding EAT When Optimising For Google→
Back in October 2020, Google added a new video on YouTube called “Trillions of Questions, No Easy Answers: A (home) movie about how Google Search…
Continue Reading Video: Trillions of Questions, No Easy Answers→
Links between websites and pages are a key part of any SEO strategy, particularly on Google. However, links that are intended to manipulate Google’s PageRank…
You may sometimes hear reference to ‘topic clusters’ as part of a search engine optimisation (SEO) strategy, but what are they and how different is…
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
Continue Reading Changes to the Search Terms Report in Google Ads→
