Google Launches AI Mode in Australia
In October 2025, Google introduced AI Mode in Australia, having previously launched this in the US and some other countries, including the UK. Ai Mode…
Google Launches Ads Asset Studio
Recognising that marketers are increasingly seeking efficiency, Google has introduced Asset Studio, a new unified tool powered by Google’s generative AI, designed to streamline the…
AI Content, Google Quality Raters and Shifting Search Traffic
As generative AI becomes more widely used, Google is changing how it evaluates content and how its search experience works. Recent updates to Google’s quality…
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Fighting Invalid Clicks: Safeguarding the Integrity of Digital Advertising
In today’s digital marketplace, invalid click traffic poses a significant challenge for online advertisers. Defined as any interaction with an ad that doesn’t stem from…
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Understanding the Search Partner Network in Google Ads
One of the targeting options in a Google Ads search campaign is whether to include the Search Partner Network (SPN). This network can be a…
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Generative Engine Optimisation (GEO) vs SEO: Understanding the Key Differences
As search evolves, marketers must adapt. Traditional Search Engine Optimisation (SEO) focuses on increasing a website’s rank on search engine results pages (SERPs) by optimising…
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How to Protect Google Performance Max Campaigns from Spam and Low-Quality Traffic
Google’s Performance Max (PMax) campaigns promise advertisers an all-in-one solution for reaching potential customers across Search, Display, YouTube, Discover, Gmail, and Maps. By using automation…
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Google’s Change to Country Domains
In April 2025 Google announced an update to its use of country code top-level domains and explained how its approach to localising search experiences has…
Google Search Console Enhancements: Integrated Insights & Annotation Tools
Google has recently rolled out major enhancements to Search Console Insights, alongside starting to test a long‑requested annotation feature in Performance reports. These updates to…
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Best Practices for Optimal Google Ads Campaign Structure
A well‑organised Google Ads account is fundamental for efficient budget control, high relevance, robust Quality Scores and reduced costs. We look at some of the…
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7 Ways to Improve the Performance of a Google Ads Campaign
When creating and managing Google Ads campaigns it’s critical to ensure that all the elements are correctly in place from the start, to get optimal…
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Google Introduces AI Max for Search Campaigns
Google recently announced the launch of AI Max for Search Campaigns which is a comprehensive suite of targeting and creative enhancements that it claims brings…
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Google Launches AI Mode for Search
At Google’s annual developer conference it recently announced the launch of “AI Mode” for Search, a new feature in its search engine that aims to…
Key Takeaways From Google Marketing Live 2025
Google recently ran it’s annual Marketing Live seminar in 2025. The primary focus this year was predictably how AI will affect the future of advertising…
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Google Ads Smart Bidding Exploration
Google recently announced its biggest update to Ads bidding in over a decade with Smart Bidding Exploration. This includes a significant new function – flexible ROAS…