Using Comparisons in Google Analytics 4
In Google Analytics 4 (GA4) comparisons have taken the place of segments in Universal Analytics. They enable the evaluation of data subsets, side by side…
Google’s AI Driven Search Launches in the U.S.
In May 2024 Google released a new Gemini-branded version of generative AI customised for Google Search. This new model of searching uses expanded AI Overviews,…
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Introducing Google Merchant Center Next
Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Unlocking the Potential of Google’s URL Inspection Tool
Google’s URL Inspection Tool is an invaluable asset for SEO and website management. Integrated within Google Search Console, this tool provides detailed insights into how…
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Digital Markets Act in Europe and its Implications
The Digital Markets Act is the European Union’s law to make the markets in the digital sector fairer and more contestable. In order to do…
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Google Removes Cache Link in Search Results
Google recently decided that links allowing users to view cached versions of webpages from the search results were no longer necessary, so they have been…
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Google Revamps its SEO Starter Guide
One crucial aspect of digital marketing is understanding Search Engine Optimisation (SEO) and its intricacies. This is vital for businesses striving to maximise their online…
Key Events Change in Google Analytics 4
To create a simpler and more intuitive experience in the way conversions are measured and reported across Google Ads and Analytics, Google has unified how…
Google Changes its Search Ads Metrics Definitions
Google recently updated its definitions of certain Search Ads metrics. Top and absolute top metrics in Google Ads help advertisers understand ad placement performance. Advertisers…
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Google’s 2024 Core Update and Enhanced Spam Policies
Staying abreast of Google’s algorithm updates is paramount for digital marketers and website owners alike. Google recently rolled out its 2024 Core Update alongside reinforced…
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Revolutionising Google Ads Management with “Solutions”
Managing Google Ads accounts effectively can be a daunting task, requiring time, expertise, and constant optimisation. To address these challenges, Google has unveiled a groundbreaking…
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Decoding Google Search and Ranking: Part 4 – Rumoured and Disproven Ranking Factors
Any search engine marketer should understand what factors are not important to Google in determining which websites to rank at the top of the results,…
Automated Google Ads Extensions
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
New Google Ads Feature: Enhanced Conversions
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
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Decoding Google Search and Ranking: Part 3 – Unconfirmed but Suspected Ranking Factors
When reviewing the performance of a website in the search results, marketers need to look at a wide range of possible factors that could influence…