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Google is constantly making new updates to the Google Ads platform. These are the main changes in 2024 and how they will impact 2025: Increased…

Continue Reading Key Google Ads Changes in 2024→

Throughout 2024 Google introduced a number of changes within their search algorithms and results pages that impacted SEO, and not always for the better. Here…

Continue Reading 7 Key SEO Changes in 2024→

This month we take a look at using the new enhanced conversion-based customer lists in Google Ads, which is a follow up to our previous…

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Google Analytics 4 has recently been experiencing issues with the accuracy in reporting key events (such as Google Ads conversions) on websites, including the click…

Continue Reading GA4 Changes Impacting Onsite Click Actions→

A necessary process for web pages to show up in Google Search results is the automated crawling of websites that are publicly available. Googlebot is…

Continue Reading A Background on Googlebot Crawling→

Data on Google ads from both Performance Max (PMax) and Search campaigns indicate that they can show simultaneously and overlap with each other. This isn’t…

Continue Reading Insights on Google PMax and Search Campaigns’ Overlap→

A recent addition to the range of Google Analytics 4 (GA4) tools is the ability to provide benchmarks for similar businesses. This had been a…

Continue Reading Google Analytics 4 Introduces Benchmarking→

Metadata refers to the snippets of information that provide context to a webpage’s content. It helps search engines understand what a page is about, assisting…

Continue Reading A Refresher Guide on SEO Meta Descriptions for 2025→

Google Search recently announced it is rolling out Store Ratings to more countries, which enables customer review scores to appear as part of the search…

Continue Reading Google Rolls Out Store Ratings on Search to More Countries→

Since the introduction of Google Analytics 4 (GA4) in 2021, Google has been developing and enhancing the interface and the range of tools available, although…

Continue Reading Latest Changes to Google Analytics 4→

Conversational Experience for Search campaigns is a new chat-based feature designed to combine your expertise with Google AI to accelerate search campaign creation in Google…

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Google recently announced new ways it’s providing AI features to help deliver the best ROI (return on investment) for their Google Ads campaigns. These include…

Continue Reading New features for Google AI-powered Ads campaigns→

Google has recently added a ‘Recommendations’ panel to Search Console as an experiment for some users. This new feature provides websites with optimisation opportunities and…

Continue Reading Google Releases Search Console Recommendations→

A useful feature which has recently been introduced within the Keyword Planner in Google Ads accounts is the function to organise keywords into relevant ad…

Continue Reading Organising Keywords in Google Ads Keyword Planner→

Since its introduction, the new Google Analytics 4 (GA4) interface has seen ongoing improvements and additions to add to the range of tools available to…

Continue Reading Using Scheduled Email Reports in Google Analytics 4→