Google Analytics 4 Introduces Benchmarking
A recent addition to the range of Google Analytics 4 (GA4) tools is the ability to provide benchmarks for similar businesses. This had been a…
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A Refresher Guide on SEO Meta Descriptions for 2025
Metadata refers to the snippets of information that provide context to a webpage’s content. It helps search engines understand what a page is about, assisting…
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Google Rolls Out Store Ratings on Search to More Countries
Google Search recently announced it is rolling out Store Ratings to more countries, which enables customer review scores to appear as part of the search…
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Latest Changes to Google Analytics 4
Since the introduction of Google Analytics 4 (GA4) in 2021, Google has been developing and enhancing the interface and the range of tools available, although…
Conversational Experience for Search campaigns
Conversational Experience for Search campaigns is a new chat-based feature designed to combine your expertise with Google AI to accelerate search campaign creation in Google…
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New features for Google AI-powered Ads campaigns
Google recently announced new ways it’s providing AI features to help deliver the best ROI (return on investment) for their Google Ads campaigns. These include…
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Google Releases Search Console Recommendations
Google has recently added a ‘Recommendations’ panel to Search Console as an experiment for some users. This new feature provides websites with optimisation opportunities and…
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Organising Keywords in Google Ads Keyword Planner
A useful feature which has recently been introduced within the Keyword Planner in Google Ads accounts is the function to organise keywords into relevant ad…
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Using Scheduled Email Reports in Google Analytics 4
Since its introduction, the new Google Analytics 4 (GA4) interface has seen ongoing improvements and additions to add to the range of tools available to…
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Is Google’s Search Monopoly Under Threat From The Law?
A landmark ruling by a US court in August has declared Google a monopolist in the search engine and search advertising markets. This groundbreaking decision…
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Will SearchGPT Challenge Google’s Dominance?
OpenAI’s recent unveiling of SearchGPT has sent ripples through the tech industry and raised questions about how significant a challenge this may be to Google’s…
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Google Changes Direction on Third Party Cookies
At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…
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How Useful Are The Retention Reports in GA4?
One of the main menu items in the Reports menu in Google Analytics 4 (GA4) is Retention, which contains a number of charts about user…
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How To Get Videos Found in YouTube Search
Millions of videos are uploaded to YouTube daily, which is the second biggest online search engine after Google. With so much content vying for attention,…
Using Comparisons in Google Analytics 4
In Google Analytics 4 (GA4) comparisons have taken the place of segments in Universal Analytics. They enable the evaluation of data subsets, side by side…