A useful feature which has recently been introduced within the Keyword Planner in Google Ads accounts is the function to organise keywords into relevant ad…
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Since its introduction, the new Google Analytics 4 (GA4) interface has seen ongoing improvements and additions to add to the range of tools available to…
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A landmark ruling by a US court in August has declared Google a monopolist in the search engine and search advertising markets. This groundbreaking decision…
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OpenAI’s recent unveiling of SearchGPT has sent ripples through the tech industry and raised questions about how significant a challenge this may be to Google’s…
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At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…
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One of the main menu items in the Reports menu in Google Analytics 4 (GA4) is Retention, which contains a number of charts about user…
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Millions of videos are uploaded to YouTube daily, which is the second biggest online search engine after Google. With so much content vying for attention,…
In Google Analytics 4 (GA4) comparisons have taken the place of segments in Universal Analytics. They enable the evaluation of data subsets, side by side…
In May 2024 Google released a new Gemini-branded version of generative AI customised for Google Search. This new model of searching uses expanded AI Overviews,…
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Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Google’s URL Inspection Tool is an invaluable asset for SEO and website management. Integrated within Google Search Console, this tool provides detailed insights into how…
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The Digital Markets Act is the European Union’s law to make the markets in the digital sector fairer and more contestable. In order to do…
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Google recently decided that links allowing users to view cached versions of webpages from the search results were no longer necessary, so they have been…
Continue Reading Google Removes Cache Link in Search Results→
One crucial aspect of digital marketing is understanding Search Engine Optimisation (SEO) and its intricacies. This is vital for businesses striving to maximise their online…
To create a simpler and more intuitive experience in the way conversions are measured and reported across Google Ads and Analytics, Google has unified how…
