Google’s URL Inspection Tool is an invaluable asset for SEO and website management. Integrated within Google Search Console, this tool provides detailed insights into how…
Continue Reading Unlocking the Potential of Google’s URL Inspection Tool→
The Digital Markets Act is the European Union’s law to make the markets in the digital sector fairer and more contestable. In order to do…
Continue Reading Digital Markets Act in Europe and its Implications→
Google recently decided that links allowing users to view cached versions of webpages from the search results were no longer necessary, so they have been…
Continue Reading Google Removes Cache Link in Search Results→
One crucial aspect of digital marketing is understanding Search Engine Optimisation (SEO) and its intricacies. This is vital for businesses striving to maximise their online…
To create a simpler and more intuitive experience in the way conversions are measured and reported across Google Ads and Analytics, Google has unified how…
Google recently updated its definitions of certain Search Ads metrics. Top and absolute top metrics in Google Ads help advertisers understand ad placement performance. Advertisers…
Continue Reading Google Changes its Search Ads Metrics Definitions→
Staying abreast of Google’s algorithm updates is paramount for digital marketers and website owners alike. Google recently rolled out its 2024 Core Update alongside reinforced…
Continue Reading Google’s 2024 Core Update and Enhanced Spam Policies→
Managing Google Ads accounts effectively can be a daunting task, requiring time, expertise, and constant optimisation. To address these challenges, Google has unveiled a groundbreaking…
Continue Reading Revolutionising Google Ads Management with “Solutions”→
Any search engine marketer should understand what factors are not important to Google in determining which websites to rank at the top of the results,…
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
Continue Reading New Google Ads Feature: Enhanced Conversions→
When reviewing the performance of a website in the search results, marketers need to look at a wide range of possible factors that could influence…
As online platforms continue to prioritise inclusivity, it is imperative to align internal linking strategies with accessibility best practices, as doing so plays a pivotal…
Continue Reading Internal Linking for Accessibility – Best Practices→
Using Google Analytics 4 (GA4) to understand user behaviour and optimise conversion paths is crucial for businesses striving to maximise their online returns. GA4 is…
Continue Reading Harnessing the Power of GA4 Conversion Paths Report→
Understanding what factors are important to Google in determining which websites to rank at the top of the results are important for any search engine…
Continue Reading Decoding Google Search and Ranking: Part 2 – Confirmed Ranking Signals→
