Google has recently launched its agentic AI tools, Ads Advisor and Analytics Advisor to help advertisers unlock key insights and drive improved campaign performance. These AI partners are designed to simplify the complex and accelerate business’s paths to success, rolling out to all English-language accounts during December 2025.
Ads Advisor: Campaign Management AI
Living directly within Google Ads, Ads Advisor is more than just a reporting tool, it’s an active partner for optimisation. It learns from previous interactions and business context to proactively manage campaigns.
It can offer personalised recommendations on queries such as how to maximise Performance Max efficiency for a seasonal event, by adding sitelink extensions and even apply these changes directly to the account with your approval. This means turning mere suggestions into applied improvements in minutes.
Beyond optimisation, it acts as a creative powerhouse, generating fresh, relevant keywords and high-performing assets for Search campaigns, transforming the process of creative brainstorming.
Furthermore, it serves as a performance diagnostics expert, swiftly identifying and troubleshooting campaign disapprovals and policy issues, even taking action to fix them for your review. This personalised, real-time analysis keeps Ads campaigns running smoothly and efficiently.
Analytics Advisor: Unlocking Data-Driven Action
Complementing Ads Advisor, the Analytics Advisor brings conversational AI directly into Google Analytics. It transforms raw data into immediate, easy-to-understand insights, acting as a personal data-driven analyst.
Instead of manually sifting through reports, it’s now possible to ask a direct “Why” question like, “Why did my active users spike on September 25th?” The Advisor performs a key driver analysis, pinpointing the root cause and prioritising drivers relevant to your business goals.
Crucially, it doesn’t stop at diagnosis. Analytics Advisor guides you toward an optimised approach by delivering growth recommendations with specific, step-by-step instructions. This powerful combination enables the rapid movement from identifying a valuable traffic spike to defining an optimised strategy in the same session.
With the speed and precision offered by Ads Advisor and Analytics Advisor, marketers gain an always-on advantage during peak seasons and throughout the year. This shift from analysis to action is poised to drive greater efficiency and better business outcomes.
If you want to know more about how these AI tools are turning complex analytics into clear, actionable strategies for your business, please get in touch.