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Google Simplifies Data Studio Reports With AdWords Data Control

In response to Google’s research that 61% of marketing decision makers struggled to access or integrate the data they needed last year, they created Data Studio as a solution.

This solved the problem of it previously not being easy to pull reports in all kinds of formats, import them into spreadsheets or databases, calculate and derive fields and then share it all with stakeholders. It’s a dashboarding and reporting tool for data from Google AdWords, Google Analytics, DoubleClick Campaign Manager, Google Sheets and more that can produce dynamic, self-updating reports that are easy to understand and share.

The new development includes a new feature in Data Studio that makes sharing even more powerful: AdWords Data Control. This lets each user choose the source accounts for the data they want to see in any report. There’s no need to build separate reports for every user and account.

Suppose you have set data that’s monitored every day in AdWords accounts. With Data Studio, it’s possible to build a report, then use AdWords Data Control to populate the report with data from the other active accounts. That makes it easy to monitor all the data for a business while also seeing individual accounts that are of interest.

This enables large organisations with many websites for different brands, regions, or business units to unify AdWords reporting and team KPIs across them all. Also to share data, collaborate, and add or revoke permissions at any time. A template report can be built in Data Studio to do this and by adding the AdWords Data Control, the report can be shared across the organisation. Every user will then see the AdWords data in the curated report.

As always with Data Studio, it’s possible to pull data from over 127 AdWords dimensions and metrics, from CTR to conversions and average position. The reports are easy to share with a whole team or company, so everyone can make better decisions.

Data Studio comes with sample reports and templates to make it easy to get started. Multiple data connectors help to import data from multiple sources, like Google AdWords and Google Analytics, into a single report and now Data Control makes gathering and sharing data even easier.

You can see more about Data Control here, or Data Studio here.

If you want more details about how Data Studio can help to improve your business, contact us now for information.

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