New Performance Max Features in Google Ads
In our continuing series on Performance Max (PMax) campaigns, we now take a look at some new features coming in 2025. These new controls and…
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Key Google Ads Changes in 2024
Google is constantly making new updates to the Google Ads platform. These are the main changes in 2024 and how they will impact 2025: Increased…
Enhanced Conversion-based Customer Lists in Google Ads
This month we take a look at using the new enhanced conversion-based customer lists in Google Ads, which is a follow up to our previous…
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Insights on Google PMax and Search Campaigns’ Overlap
Data on Google ads from both Performance Max (PMax) and Search campaigns indicate that they can show simultaneously and overlap with each other. This isn’t…
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Google Rolls Out Store Ratings on Search to More Countries
Google Search recently announced it is rolling out Store Ratings to more countries, which enables customer review scores to appear as part of the search…
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Conversational Experience for Search campaigns
Conversational Experience for Search campaigns is a new chat-based feature designed to combine your expertise with Google AI to accelerate search campaign creation in Google…
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New features for Google AI-powered Ads campaigns
Google recently announced new ways it’s providing AI features to help deliver the best ROI (return on investment) for their Google Ads campaigns. These include…
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Organising Keywords in Google Ads Keyword Planner
A useful feature which has recently been introduced within the Keyword Planner in Google Ads accounts is the function to organise keywords into relevant ad…
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Google Changes Direction on Third Party Cookies
At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…
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Introducing Google Merchant Center Next
Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Google Changes its Search Ads Metrics Definitions
Google recently updated its definitions of certain Search Ads metrics. Top and absolute top metrics in Google Ads help advertisers understand ad placement performance. Advertisers…
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Revolutionising Google Ads Management with “Solutions”
Managing Google Ads accounts effectively can be a daunting task, requiring time, expertise, and constant optimisation. To address these challenges, Google has unveiled a groundbreaking…
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Automated Google Ads Extensions
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
New Google Ads Feature: Enhanced Conversions
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
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Google Ads Local Actions Conversions
In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…