Google’s Performance Max (PMax) campaigns promise advertisers an all-in-one solution for reaching potential customers across Search, Display, YouTube, Discover, Gmail, and Maps. By using automation…
Continue Reading How to Protect Google Performance Max Campaigns from Spam and Low-Quality Traffic→
A well‑organised Google Ads account is fundamental for efficient budget control, high relevance, robust Quality Scores and reduced costs. We look at some of the…
Continue Reading Best Practices for Optimal Google Ads Campaign Structure→
When creating and managing Google Ads campaigns it’s critical to ensure that all the elements are correctly in place from the start, to get optimal…
Continue Reading 7 Ways to Improve the Performance of a Google Ads Campaign→
Google recently announced the launch of AI Max for Search Campaigns which is a comprehensive suite of targeting and creative enhancements that it claims brings…
Continue Reading Google Introduces AI Max for Search Campaigns→
At Google’s annual developer conference it recently announced the launch of “AI Mode” for Search, a new feature in its search engine that aims to…
Google recently ran it’s annual Marketing Live seminar in 2025. The primary focus this year was predictably how AI will affect the future of advertising…
Continue Reading Key Takeaways From Google Marketing Live 2025→
Google recently announced its biggest update to Ads bidding in over a decade with Smart Bidding Exploration. This includes a significant new function – flexible ROAS…
Choosing the right Smart Bidding strategy in Google Ads is crucial for achieving campaign goals. Whether the focus is on controlling costs, maximising revenue, or…
Continue Reading The Top 5 Strategies for Google Ads Smart Bidding→
Google recently launched a game-changing tool for marketers and businesses known as Google Ads Transparency that enables the viewing of competitors’ Google Ads for free…
Search trend insights is a useful feature in Google Ads that helps advertisers understand the search interest for products and services relevant to their businesses.…
In our continuing series on Performance Max (PMax) campaigns, we now take a look at some new features coming in 2025. These new controls and…
Continue Reading New Performance Max Features in Google Ads→
Google is constantly making new updates to the Google Ads platform. These are the main changes in 2024 and how they will impact 2025: Increased…
This month we take a look at using the new enhanced conversion-based customer lists in Google Ads, which is a follow up to our previous…
Continue Reading Enhanced Conversion-based Customer Lists in Google Ads→
Data on Google ads from both Performance Max (PMax) and Search campaigns indicate that they can show simultaneously and overlap with each other. This isn’t…
Continue Reading Insights on Google PMax and Search Campaigns’ Overlap→
Google Search recently announced it is rolling out Store Ratings to more countries, which enables customer review scores to appear as part of the search…
Continue Reading Google Rolls Out Store Ratings on Search to More Countries→
