Data on Google ads from both Performance Max (PMax) and Search campaigns indicate that they can show simultaneously and overlap with each other. This isn’t…
Continue Reading Insights on Google PMax and Search Campaigns’ Overlap→
Google Search recently announced it is rolling out Store Ratings to more countries, which enables customer review scores to appear as part of the search…
Continue Reading Google Rolls Out Store Ratings on Search to More Countries→
Conversational Experience for Search campaigns is a new chat-based feature designed to combine your expertise with Google AI to accelerate search campaign creation in Google…
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Google recently announced new ways it’s providing AI features to help deliver the best ROI (return on investment) for their Google Ads campaigns. These include…
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A useful feature which has recently been introduced within the Keyword Planner in Google Ads accounts is the function to organise keywords into relevant ad…
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At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…
Continue Reading Google Changes Direction on Third Party Cookies→
Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Google recently updated its definitions of certain Search Ads metrics. Top and absolute top metrics in Google Ads help advertisers understand ad placement performance. Advertisers…
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Managing Google Ads accounts effectively can be a daunting task, requiring time, expertise, and constant optimisation. To address these challenges, Google has unveiled a groundbreaking…
Continue Reading Revolutionising Google Ads Management with “Solutions”→
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
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In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…
There’s a game-changing opportunity on the horizon in Google Ads with the introduction of new search themes in PMax bidding. The recent update is an…
Continue Reading Exploring New Search Themes in Google Ads’ PMax→
A metric that has gained significant attention to assist businesses to innovative ways to measure the effectiveness of their digital strategies is Google Store Visit…
Continue Reading The Benefits of Google Store Visit Conversions→
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
Continue Reading Google Discovery Ads Upgrade to Demand Gen Campaigns→
