Google Launches Ads Asset Studio
Recognising that marketers are increasingly seeking efficiency, Google has introduced Asset Studio, a new unified tool powered by Google’s generative AI, designed to streamline the…
Fighting Invalid Clicks: Safeguarding the Integrity of Digital Advertising
In today’s digital marketplace, invalid click traffic poses a significant challenge for online advertisers. Defined as any interaction with an ad that doesn’t stem from…
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Understanding the Search Partner Network in Google Ads
One of the targeting options in a Google Ads search campaign is whether to include the Search Partner Network (SPN). This network can be a…
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How to Protect Google Performance Max Campaigns from Spam and Low-Quality Traffic
Google’s Performance Max (PMax) campaigns promise advertisers an all-in-one solution for reaching potential customers across Search, Display, YouTube, Discover, Gmail, and Maps. By using automation…
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Best Practices for Optimal Google Ads Campaign Structure
A well‑organised Google Ads account is fundamental for efficient budget control, high relevance, robust Quality Scores and reduced costs. We look at some of the…
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7 Ways to Improve the Performance of a Google Ads Campaign
When creating and managing Google Ads campaigns it’s critical to ensure that all the elements are correctly in place from the start, to get optimal…
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Google Introduces AI Max for Search Campaigns
Google recently announced the launch of AI Max for Search Campaigns which is a comprehensive suite of targeting and creative enhancements that it claims brings…
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Google Launches AI Mode for Search
At Google’s annual developer conference it recently announced the launch of “AI Mode” for Search, a new feature in its search engine that aims to…
Key Takeaways From Google Marketing Live 2025
Google recently ran it’s annual Marketing Live seminar in 2025. The primary focus this year was predictably how AI will affect the future of advertising…
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Google Ads Smart Bidding Exploration
Google recently announced its biggest update to Ads bidding in over a decade with Smart Bidding Exploration. This includes a significant new function – flexible ROAS…
The Top 5 Strategies for Google Ads Smart Bidding
Choosing the right Smart Bidding strategy in Google Ads is crucial for achieving campaign goals. Whether the focus is on controlling costs, maximising revenue, or…
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Research with Google Ads Transparency
Google recently launched a game-changing tool for marketers and businesses known as Google Ads Transparency that enables the viewing of competitors’ Google Ads for free…
Search Trend Insights in Google Ads
Search trend insights is a useful feature in Google Ads that helps advertisers understand the search interest for products and services relevant to their businesses.…
New Performance Max Features in Google Ads
In our continuing series on Performance Max (PMax) campaigns, we now take a look at some new features coming in 2025. These new controls and…
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Key Google Ads Changes in 2024
Google is constantly making new updates to the Google Ads platform. These are the main changes in 2024 and how they will impact 2025: Increased…