At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…
Continue Reading Google Changes Direction on Third Party Cookies→
Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Google recently updated its definitions of certain Search Ads metrics. Top and absolute top metrics in Google Ads help advertisers understand ad placement performance. Advertisers…
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Managing Google Ads accounts effectively can be a daunting task, requiring time, expertise, and constant optimisation. To address these challenges, Google has unveiled a groundbreaking…
Continue Reading Revolutionising Google Ads Management with “Solutions”→
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
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In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…
There’s a game-changing opportunity on the horizon in Google Ads with the introduction of new search themes in PMax bidding. The recent update is an…
Continue Reading Exploring New Search Themes in Google Ads’ PMax→
A metric that has gained significant attention to assist businesses to innovative ways to measure the effectiveness of their digital strategies is Google Store Visit…
Continue Reading The Benefits of Google Store Visit Conversions→
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
Continue Reading Google Discovery Ads Upgrade to Demand Gen Campaigns→
In today’s digital landscape, where competition for consumer attention is fiercer than ever, brands must continually seek innovative ways to make their mark. Two Google…
Continue Reading Brand Settings for Google Search and Performance Max Campaigns→
Google’s free listings on its Shopping platform allow Merchants to see product results from their store across Google, such as on the Shopping tab, YouTube,…
Continue Reading Free Product Listing Optimisation for Google Shopping→
Enhanced conversions in Google Ads is a feature that can improve the accuracy of conversion measurement and unlock more powerful bidding. It supplements existing conversion…
Google recently announced at the Marketing Live 2023 Seminar the launch of Video View campaigns. This new campaign type is poised to help advertisers further…
AI is going to have a significant impact on digital marketing (as well as almost every other industry and profession) in the coming months and…
Continue Reading Predictions About How AI Will Impact Google Ads→
