At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
Continue Reading Google Discovery Ads Upgrade to Demand Gen Campaigns→
In today’s digital landscape, where competition for consumer attention is fiercer than ever, brands must continually seek innovative ways to make their mark. Two Google…
Continue Reading Brand Settings for Google Search and Performance Max Campaigns→
Google’s free listings on its Shopping platform allow Merchants to see product results from their store across Google, such as on the Shopping tab, YouTube,…
Continue Reading Free Product Listing Optimisation for Google Shopping→
Enhanced conversions in Google Ads is a feature that can improve the accuracy of conversion measurement and unlock more powerful bidding. It supplements existing conversion…
Google recently announced at the Marketing Live 2023 Seminar the launch of Video View campaigns. This new campaign type is poised to help advertisers further…
AI is going to have a significant impact on digital marketing (as well as almost every other industry and profession) in the coming months and…
Continue Reading Predictions About How AI Will Impact Google Ads→
A conversion is an action you ask a Google Ads campaign to track. Conversion actions can range from leads on the path to profit (downloading…
Continue Reading Adding Values to Conversions in Google Ads→
Trademark protection and preventing advertisers targeting ads at competitors has long been a controversial issue with Google Ads. However, there has always been some controls…
Continue Reading Google Updates its Worldwide Ads’ Trademarks Policy→
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, a new simplified version of Merchant Center called Merchant…
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, the main focus was on the promotion of their…
In our continuing series of articles on the new Google Analytics 4 (GA4) reporting tool – which will become the only version of Analytics to…
Marketers who use Google Ads want to make their ads are targeted as possible, particularly through search and display options. However, from the consumer viewpoint,…
Google recently launched a new beta version of ‘Business Information’ that complements existing desktop and mobile text ads with business assets, like business name and…
Continue Reading Business Information in Google Ads & the Visual Elements Gallery→
If you’re advertising online with Google Ads there is a menu option for Insights, which includes a Search Trends report. This can help you to…
In our continuing series of articles on Conversion Attribution in Google Ads – and in a supplementary post to our one on The Benefits of…
Continue Reading Using Data-Driven Attribution For Better Results→
