Optimising Content for Google Discover
Google Discover is the term for the information panels – usually news stories – shown on the Google Search app and in other Google browser…
Google’s Test My Site Gets a Full Re-build
As the mobile web is still the most widely used platform where people turn when they want to know, go, do or buy, it’s important…
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Announcing Domain-wide Data now in Search Console
In a follow-up to our latest blog on Search console, Index Coverage Status Reports in Google Search Console, this one takes a look at Google’s…
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Index Coverage Status reports in Google Search Console
We’ve covered Google Search Console in previous posts, and anyone running a website who is concerned about Google traffic to their site should have this…
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Search Marketing with Voice Search Tools
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
PageSpeed Insights Gets a Makeover
Google has launched an improved version of their PageSpeed Insights tool, which is now powered by the highly regarded ‘Lighthouse’ analysis engine. The issue of…
Google Data Centres
Google recently released an inside look into its data centres for the first time. Up until then they have kept their sites under close guard,…
Getting Listed on Local Business Directories
Following on from our previous post about verifying and updating your Google My Business listings, every local business should also ensure that they are visible…
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Checklist for Local Search Marketing
This month our blog posts are focused on local search marketing issues, which have always been an important consideration for many companies that target a…
Avoiding Google’s Abusive Experience Report
If your website has been verified within a Google Search Console account, you can access the Abusive Experience Report within the Tools menu, and hopefully…
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Why 301 Redirects Are Important For SEO
You may sometimes hear reference to ‘301 redirects’ as these can be an important tool as part of an SEO strategy. They have become more…
Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
Google Confirms ‘Mobile-First’ Indexing
At the end of March, the Google Webmaster blog posted an article confirming the long expected roll-out of their mobile-first indexing for search. This comes…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Longer Search Snippets in Google Results
At the end of last year Google expanded the length of the snippets shown in the search results – the additional content below the main…