If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
Continue Reading Reviewing Anonymous Placements in Google Ads→
Google has launched an improved version of their PageSpeed Insights tool, which is now powered by the highly regarded ‘Lighthouse’ analysis engine. The issue of…
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
Continue Reading New Search Ad Position Metrics in Google Ads→
Last month Google quietly posted in a blog that their little used and much maligned social network – Google+ – will soon be ‘sunsetted’ and…
Continue Reading Google+ Days Are Numbered – But Should We Care?→
Google recently released an inside look into its data centres for the first time. Up until then they have kept their sites under close guard,…
Over the past year, Facebook has been developing its standalone ‘Local’ app for mobile, and making it available globally so that it is becoming a…
Continue Reading Marketing With Facebook Local Business Pages→
Following on from our previous post about verifying and updating your Google My Business listings, every local business should also ensure that they are visible…
Continue Reading Getting Listed on Local Business Directories→
This month our blog posts are focused on local search marketing issues, which have always been an important consideration for many companies that target a…
If your website has been verified within a Google Search Console account, you can access the Abusive Experience Report within the Tools menu, and hopefully…
Continue Reading Avoiding Google’s Abusive Experience Report→
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
Continue Reading New Ad Strength Scores for Google’s Responsive Search Ads→
Last month we posted about the new Google Signals option in Google Analytics that needed to be activated in order to view data about Cross…
Continue Reading New Cross Device Reports in Google Analytics→
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…
Google Signals is a new option that’s starting to roll out across Google Analytics accounts, and needs to be activated for users to access some…
The Display Network within Google Ads (AdWords) has always enabled advertisers to expand their online reach by placing text or banner ads across a wide…
