Calculating Conversion Cost for Google Ads
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
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Search Marketing with Voice Search Tools
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
Reviewing Anonymous Placements in Google Ads
If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
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PageSpeed Insights Gets a Makeover
Google has launched an improved version of their PageSpeed Insights tool, which is now powered by the highly regarded ‘Lighthouse’ analysis engine. The issue of…
Use a Shopping Campaign to Promote Local Inventory
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
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New Search Ad Position Metrics in Google Ads
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
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Google+ Days Are Numbered – But Should We Care?
Last month Google quietly posted in a blog that their little used and much maligned social network – Google+ – will soon be ‘sunsetted’ and…
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Google Data Centres
Google recently released an inside look into its data centres for the first time. Up until then they have kept their sites under close guard,…
Marketing With Facebook Local Business Pages
Over the past year, Facebook has been developing its standalone ‘Local’ app for mobile, and making it available globally so that it is becoming a…
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Getting Listed on Local Business Directories
Following on from our previous post about verifying and updating your Google My Business listings, every local business should also ensure that they are visible…
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Checklist for Local Search Marketing
This month our blog posts are focused on local search marketing issues, which have always been an important consideration for many companies that target a…
Avoiding Google’s Abusive Experience Report
If your website has been verified within a Google Search Console account, you can access the Abusive Experience Report within the Tools menu, and hopefully…
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New Ad Strength Scores for Google’s Responsive Search Ads
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
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New Cross Device Reports in Google Analytics
Last month we posted about the new Google Signals option in Google Analytics that needed to be activated in order to view data about Cross…
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Google Ads Adds Further Expansion to ETAs
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…