Conversions are a key metric for AdWords accounts, to help advertisers make better use of their ad spend. However, some companies haven’t got conversion tracking…
Continue Reading Google Introduces Smart Goals Optimisation in AdWords→
Google recently introduced some useful new AdWords features, about which e-Commerce retailers should be aware. 1. Promotion extensions These ad extensions allow you to append…
Continue Reading Useful New AdWords Features for e-Commerce→
Google’s studies have shown that people really care about the load-speed of a page particularly on mobiles, as they want to be able to find…
Continue Reading Page Speed to Impact Mobile Search Rankings→
Following a few months of beta testing, Google has announced that it will start rolling out a new user interface for the Search Console tool,…
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
Continue Reading New User Focused Reports in Google Analytics→
Contrary to some beliefs, Google wants to encourage SEO, as long as it’s done correctly in a way that helps the searcher’s experience and gives…
Charities and non-profits who use Google AdWords Grants accounts have received notifications of changes to some key policies for 2018 which may have an impact…
In response to Google’s research that 61% of marketing decision makers struggled to access or integrate the data they needed last year, they created Data…
Continue Reading Google Simplifies Data Studio Reports With AdWords Data Control→
In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
Continue Reading New Tools For Managing Google Analytics Users→
All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
Continue Reading New Innovations with the AdWords Experience→
It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
Continue Reading Quicker Landing Page Loading With Parallel Tracking→
The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…
In January 2017 Google’s Chrome Web browser began to indicate connection security with an information icon in the address bar. Historically, Chrome had not explicitly…
Continue Reading Google’s Focus on Website Connection Security→
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
Continue Reading Google “Simplifies” AdWords Ad Rotation Settings→
