In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
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All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
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It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
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The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…
In January 2017 Google’s Chrome Web browser began to indicate connection security with an information icon in the address bar. Historically, Chrome had not explicitly…
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Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
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At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
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Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
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Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Over the past few years, a common SEO link building technique has been to target relevant blogs and to provide articles on those blogs with…
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
Continue Reading Google Introduces ‘Maximize Conversions’ with Smart Bidding→
