SEO Starter Guide from Google
Contrary to some beliefs, Google wants to encourage SEO, as long as it’s done correctly in a way that helps the searcher’s experience and gives…
Updates to Google AdWords Grants policies
Charities and non-profits who use Google AdWords Grants accounts have received notifications of changes to some key policies for 2018 which may have an impact…
Google Simplifies Data Studio Reports With AdWords Data Control
In response to Google’s research that 61% of marketing decision makers struggled to access or integrate the data they needed last year, they created Data…
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New Tools For Managing Google Analytics Users
In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
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New Innovations with the AdWords Experience
All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
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Quicker Landing Page Loading With Parallel Tracking
It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
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Google’s Changes to AdWords Daily Budgets
The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Project Beacon For Local Search Marketing
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…
Google’s Focus on Website Connection Security
In January 2017 Google’s Chrome Web browser began to indicate connection security with an information icon in the address bar. Historically, Chrome had not explicitly…
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Google “Simplifies” AdWords Ad Rotation Settings
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
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Tips for Google Merchant Centre & Shopping Campaigns
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
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Post Code Targeting for AdWords in Australia
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
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Call Bid Adjustments in AdWords
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Using Responsive Ads in AdWords
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Google’s Warnings Against Guest Blogging
Over the past few years, a common SEO link building technique has been to target relevant blogs and to provide articles on those blogs with…