Google Confirms ‘Mobile-First’ Indexing
At the end of March, the Google Webmaster blog posted an article confirming the long expected roll-out of their mobile-first indexing for search. This comes…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Understanding the General Data Protection Regulation (GDPR)
At the end of March, Google sent out a lengthy email to their advertisers and users of their various data services, particularly in Europe but…
Continue Reading Understanding the General Data Protection Regulation (GDPR)→
Using Message Extensions in Google AdWords
Click to message ads, or message extensions, have been available in Google AdWords since the end of 2016 although are not widely used by many…
Continue Reading Using Message Extensions in Google AdWords→
Google launches Speed Scorecard and Impact Calculator
At the end of February, Google announced the launch of their new mobile Speed Scorecard and Impact Calculator, which is an easy-to-use online tool that allows…
Continue Reading Google launches Speed Scorecard and Impact Calculator→
Understanding the First Page Bid Estimate in AdWords
Any AdWords advertiser will know the value of prominently displaying ads on the first page of search results on Google. In order to do this,…
Continue Reading Understanding the First Page Bid Estimate in AdWords→
Longer Search Snippets in Google Results
At the end of last year Google expanded the length of the snippets shown in the search results – the additional content below the main…
Search Suggestions in Google Results
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…
Refine Your Google Search Skills
As Google develops its search database and results list for any given search, so do searchers become more sophisticated in the way they use Google…
Google Introduces Smart Goals Optimisation in AdWords
Conversions are a key metric for AdWords accounts, to help advertisers make better use of their ad spend. However, some companies haven’t got conversion tracking…
Continue Reading Google Introduces Smart Goals Optimisation in AdWords→
Useful New AdWords Features for e-Commerce
Google recently introduced some useful new AdWords features, about which e-Commerce retailers should be aware. 1. Promotion extensions These ad extensions allow you to append…
Continue Reading Useful New AdWords Features for e-Commerce→
Page Speed to Impact Mobile Search Rankings
Google’s studies have shown that people really care about the load-speed of a page particularly on mobiles, as they want to be able to find…
Continue Reading Page Speed to Impact Mobile Search Rankings→
A New Look for Google Search Console
Following a few months of beta testing, Google has announced that it will start rolling out a new user interface for the Search Console tool,…
New User Focused Reports in Google Analytics
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
Continue Reading New User Focused Reports in Google Analytics→
SEO Starter Guide from Google
Contrary to some beliefs, Google wants to encourage SEO, as long as it’s done correctly in a way that helps the searcher’s experience and gives…