Ownership of Google Analytics Accounts
This is a critical topic for analytics managers in online businesses of all sizes, as it’s vital to know who owns and manages Google Analytics…
Google Sets Guidelines for SEO Doorway Pages
Google recently announced that it will soon introduce a search ranking adjustment to clamp down on the use of web pages that are created solely…
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Facebook Ad Relevance Score
An increasing number of businesses are using Facebook to advertise to their customers and target market. If your business is already doing so, or considering…
Google’s Mobile Ranking Algorithm Update
In a follow up to our December 2014 articles on ‘Google’s Mobile-Friendly Search Results’ and ‘Using Mobile Performance’, we take a look at, more specifically,…
Understanding the First Page Bid Estimate in AdWords
Any AdWords advertiser will know the value of prominently displaying ads on the first page of search results on Google. In order to do this,…
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Google Releases AdWords Call-only Campaigns
At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
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