New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
Google’s Mobile-Friendly Search Results
Google has just announced the introduction of a ‘mobile friendly’ label which will appear in their mobile search results, to indicate which websites are likely…
Making Use Of Google Analytics Real-Time Reports
Back in September 2011, Google introduced Real-Time reports to their Analytics service, which marked a notable improvement in the type of reporting available to users…
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Google AdWords and Close Variant Match Types
At the end of September, Google AdWords started to change the way that exact match and phrase matched words could be targeted, so that the…
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New Benchmark Reports in Google Analytics
Google has just released some new benchmark reports in Analytics and these are now appearing in the reports menu. These reports provide another level of…
AdWords Callout Ad Extensions Rolled Out
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callout have some distinct advantages for advertisers and they should…