The Benefits of Bing Ads
Bing Ads launched in Australia in July 2013 and now provides search marketers with the only real alternative to Google AdWords. Although it has a…
Using Call Forwarding Numbers in Google AdWords
Google has recently introduced call forwarding numbers for AdWords advertisers in Australia, which enables an alternative method of phone call tracking and advanced call reporting…
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SEO Trends and Scaremongering Sales Tactics
Over the past few years, Google has introduced some high profile updates to their search ranking criteria, in an attempt to improve the quality of…
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Google Tag Manager – Why Use It?
Following on from the first article this month about Universal Analytics, this is a perfect time to consider implementing Google’s Tag Manager code on your…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
The Google Analytics Solutions Gallery
There have been some on-going developments to Google Analytics over the past year which have facilitated its user-friendliness with easier ways to see how your…