New Benchmark Reports in Google Analytics
Google has just released some new benchmark reports in Analytics and these are now appearing in the reports menu. These reports provide another level of…
AdWords Callout Ad Extensions Rolled Out
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callout have some distinct advantages for advertisers and they should…
Google Announces Https as a Ranking Factor
In a rare move, Google announced at the start of August that they would be using HTTPS encryption as a positive ranking factor, in an…
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What Changes To Facebook Reach Mean
At the end of 2013, Facebook quietly changed its rules for ‘organic reach’ which has effectively ended the option for ‘free advertising’ used by many…
Google AdWords Location Targeting Options
Location targeting of ads through Google AdWords has been one of the best features for many years, allowing advertisers to target a specific country, state,…
The SEO Impact of Panda 4.0
In Google’s continuous effort to clean up the quality of their search results, they introduced a significant algorithm change in 2011 which became known as…