At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
Continue Reading Tips for Google Merchant Centre & Shopping Campaigns→
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
Continue Reading Post Code Targeting for AdWords in Australia→
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Over the past few years, a common SEO link building technique has been to target relevant blogs and to provide articles on those blogs with…
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
Continue Reading Google Introduces ‘Maximize Conversions’ with Smart Bidding→
Google ‘Posts’ first launched in January 2016 under the name ‘candidate cards,’ but they were only available initially for political candidates to post content that…
Continue Reading ‘Posts’ Released Within Google My Business→
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
Continue Reading AdWords Quality Score Reporting is Improved→
An increasing number of websites are now moving their tracking code strategy towards Google Tag Manager (GTM), which can make it easier to manage multiple…
Continue Reading Google Tag Manager Includes Analytics Integration→
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
Continue Reading Google Rolls Out Smart Display Campaigns for AdWords→
The annual Digital Advertising Expenditure report for the 2016 calendar year was recently published by the Internet Advertising Bureau of Australia and showed that total…
Continue Reading IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016→
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
DMOZ, or The Open Directory Project, that uses human editors to organise websites has closed. This marks the end of a time when humans, rather…
