Tracking Phone Calls from AdWords
It’s vital to track conversions from advertising spend on AdWords, whether they are sales, online enquiries, sign-ups or other actions that might take place following…
Tracking Local Conversions in Google AdWords
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
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Why 301 Redirects Are Important For SEO
You may sometimes hear reference to ‘301 redirects’ as these can be an important tool as part of an SEO strategy. They have become more…
Google Introduces Goal Optimised Shopping Campaigns
In an interesting AdWords development, Google has recently launched Goal Optimised Shopping Campaigns. It uses the term ‘micro-moments‘ to describe how Shoppers are looking for…
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Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
How Good Is AdWords Automated Bidding?
Over the past 8 months or so, Google had been pushing the benefits of their automated bidding systems in AdWords, confident that their machine learning…
Google Confirms ‘Mobile-First’ Indexing
At the end of March, the Google Webmaster blog posted an article confirming the long expected roll-out of their mobile-first indexing for search. This comes…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Understanding the General Data Protection Regulation (GDPR)
At the end of March, Google sent out a lengthy email to their advertisers and users of their various data services, particularly in Europe but…
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Using Message Extensions in Google AdWords
Click to message ads, or message extensions, have been available in Google AdWords since the end of 2016 although are not widely used by many…
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Google launches Speed Scorecard and Impact Calculator
At the end of February, Google announced the launch of their new mobile Speed Scorecard and Impact Calculator, which is an easy-to-use online tool that allows…
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Understanding the First Page Bid Estimate in AdWords
Any AdWords advertiser will know the value of prominently displaying ads on the first page of search results on Google. In order to do this,…
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Longer Search Snippets in Google Results
At the end of last year Google expanded the length of the snippets shown in the search results – the additional content below the main…
Search Suggestions in Google Results
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…