Google ‘Posts’ first launched in January 2016 under the name ‘candidate cards,’ but they were only available initially for political candidates to post content that…
Continue Reading ‘Posts’ Released Within Google My Business→
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
Continue Reading AdWords Quality Score Reporting is Improved→
An increasing number of websites are now moving their tracking code strategy towards Google Tag Manager (GTM), which can make it easier to manage multiple…
Continue Reading Google Tag Manager Includes Analytics Integration→
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
Continue Reading Google Rolls Out Smart Display Campaigns for AdWords→
The annual Digital Advertising Expenditure report for the 2016 calendar year was recently published by the Internet Advertising Bureau of Australia and showed that total…
Continue Reading IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016→
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
DMOZ, or The Open Directory Project, that uses human editors to organise websites has closed. This marks the end of a time when humans, rather…
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
Google recently announced a significant change to their Data Studio product, which is their data visualisation product first launched in May 2016, by providing free…
One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
Continue Reading Managing Low Search Volume Terms in AdWords→
Ever since emails became a mainstream part of the Internet, the use of unscrupulous or fake emails to try and trick recipients have been a…
Webmasters have various definitions for ‘crawl budget’, which is a term that refers to Googlebots that crawl websites to index their pages for the search…
Search Console – as we recommended last year, the Google Search Console account should be an essential addition to your website marketing tools, and is free…
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
