Using Responsive Ads in AdWords
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Google’s Warnings Against Guest Blogging
Over the past few years, a common SEO link building technique has been to target relevant blogs and to provide articles on those blogs with…
New Voice Controls in Google Analytics
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
Google Releases New Audience Targeting in AdWords
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
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Google Introduces ‘Maximize Conversions’ with Smart Bidding
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
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‘Posts’ Released Within Google My Business
Google ‘Posts’ first launched in January 2016 under the name ‘candidate cards,’ but they were only available initially for political candidates to post content that…
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AdWords Quality Score Reporting is Improved
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
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Google Tag Manager Includes Analytics Integration
An increasing number of websites are now moving their tracking code strategy towards Google Tag Manager (GTM), which can make it easier to manage multiple…
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Google Rolls Out Smart Display Campaigns for AdWords
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
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IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
The annual Digital Advertising Expenditure report for the 2016 calendar year was recently published by the Internet Advertising Bureau of Australia and showed that total…
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Google AdWords Exact Match Close Variants
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
The End of DMOZ
DMOZ, or The Open Directory Project, that uses human editors to organise websites has closed. This marks the end of a time when humans, rather…
Google Rolls Out Optimize
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…
Google’s Filtering of ‘Bad Ads’
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
Free Access to Google Data Studio
Google recently announced a significant change to their Data Studio product, which is their data visualisation product first launched in May 2016, by providing free…