Google Analytics checklist for 2017
Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
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Google’s Mobile-first Indexing Announcement
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
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Mobile Advert Extensions: Click-to-message Roll-out
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
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The Impact of Mobile Site Speed
The expression ‘speed kills’ is often used about driving, but the same could be said about the load times of mobile websites. Perhaps the outcome…
Google Makes Demo Account Available in Analytics
In a recent move to help Analytics users become more familiar with the full range of reports and data sets, Google has introduced a demo…
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Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
Video Content Optimisation Tips
This article provides helpful information on the best practices to boost video rankings and should be interesting for any SEO practitioners who need to focus…
New AdWords Price Extensions Introduced
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
Caution About Link Schemes From Black Hat SEOs
In the early days of SEO, ‘black-hat’ techniques such as hidden ‘keyword stuffing’ and ‘link farms’ were prevalent. Thankfully, things have progressed significantly since then…
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More Detailed Search Console Data in Google Analytics
In another new development for Google Analytics, there is a newer version of the Search Console report now being rolled out, which helps to provide…
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New User Explorer Report in Google Analytics
Last month Google Analytics started to roll out a new report – the first for some time – which is called User Explorer. This feature…
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Shopping Ads Now Target Mobile Users on Google Images
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
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Google Updates Details on Improving Local Ranking
In an interesting development from Google – who are usually notoriously coy about releasing detailed information about how to achieve good search rankings – they…
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Google Rolls Out More Defenses to Thwart Clickjacking
Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
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