Google’s PageRank Score is Discontinued
Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public. Website marketers and SEO practitioners…
Principles of Mobile Site Design
In a quest to establish mobile site design best practices, Google recently partnered with AnswerLab in the U.S. to research how a range of users…
Insights from Google Analytics
The start of a new year is usually a good time to review what’s been and to plan for what’s to come, and so we’d…
SEO Essentials for a Website
Every website should have the basics for SEO – search engine optimisation – in place, particularly as there are many things that can be controlled…
Google adds new features to the AdWords Display Network
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
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Facebook M – a personal digital assistant
At the end of August, Facebook announced that they were testing a new service called M. This is a personal digital assistant inside the Messenger…
Structured Snippet Extensions Available in AdWords
In the second of our AdWords articles this month, we take a look at the use of structured snippet extensions to show additional information with…
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Real Time Penguin Algorithm Updates
This article examines a topic that is currently of great interest to the SEO industry. Changes to Google’s ranking algorithms can have a significant impact…
How to Avoid Being Targeted by Hackers
Google has recently been publishing a series of articles for website owners with tips and techniques to avoid their websites being hacked. This is because…
Tackling Referral Spam in Google Analytics
Over the past year the occurrence of fake referral visits appearing in Google Analytics reports has become more widespread and an annoyance for many website…
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Using Google AdWords Dynamic Search Ads
Dynamic Search Ads (DSAs) are one of the varied campaign formats that can be used by Google AdWords advertisers to help increase search coverage for…
Ownership of Google Analytics Accounts
This is a critical topic for analytics managers in online businesses of all sizes, as it’s vital to know who owns and manages Google Analytics…
Google Sets Guidelines for SEO Doorway Pages
Google recently announced that it will soon introduce a search ranking adjustment to clamp down on the use of web pages that are created solely…
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Facebook Ad Relevance Score
An increasing number of businesses are using Facebook to advertise to their customers and target market. If your business is already doing so, or considering…
Google’s Mobile Ranking Algorithm Update
In a follow up to our December 2014 articles on ‘Google’s Mobile-Friendly Search Results’ and ‘Using Mobile Performance’, we take a look at, more specifically,…