Video Content Optimisation Tips
This article provides helpful information on the best practices to boost video rankings and should be interesting for any SEO practitioners who need to focus…
New AdWords Price Extensions Introduced
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
Caution About Link Schemes From Black Hat SEOs
In the early days of SEO, ‘black-hat’ techniques such as hidden ‘keyword stuffing’ and ‘link farms’ were prevalent. Thankfully, things have progressed significantly since then…
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More Detailed Search Console Data in Google Analytics
In another new development for Google Analytics, there is a newer version of the Search Console report now being rolled out, which helps to provide…
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New User Explorer Report in Google Analytics
Last month Google Analytics started to roll out a new report – the first for some time – which is called User Explorer. This feature…
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Shopping Ads Now Target Mobile Users on Google Images
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
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Google Updates Details on Improving Local Ranking
In an interesting development from Google – who are usually notoriously coy about releasing detailed information about how to achieve good search rankings – they…
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Google Rolls Out More Defenses to Thwart Clickjacking
Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
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Google’s PageRank Score is Discontinued
Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public. Website marketers and SEO practitioners…
Principles of Mobile Site Design
In a quest to establish mobile site design best practices, Google recently partnered with AnswerLab in the U.S. to research how a range of users…
Insights from Google Analytics
The start of a new year is usually a good time to review what’s been and to plan for what’s to come, and so we’d…
SEO Essentials for a Website
Every website should have the basics for SEO – search engine optimisation – in place, particularly as there are many things that can be controlled…
Google adds new features to the AdWords Display Network
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
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Facebook M – a personal digital assistant
At the end of August, Facebook announced that they were testing a new service called M. This is a personal digital assistant inside the Messenger…
Structured Snippet Extensions Available in AdWords
In the second of our AdWords articles this month, we take a look at the use of structured snippet extensions to show additional information with…
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