Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
Continue Reading Shopping Ads Now Target Mobile Users on Google Images→
In an interesting development from Google – who are usually notoriously coy about releasing detailed information about how to achieve good search rankings – they…
Continue Reading Google Updates Details on Improving Local Ranking→
Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
Continue Reading Google Rolls Out More Defenses to Thwart Clickjacking→
Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public. Website marketers and SEO practitioners…
In a quest to establish mobile site design best practices, Google recently partnered with AnswerLab in the U.S. to research how a range of users…
The start of a new year is usually a good time to review what’s been and to plan for what’s to come, and so we’d…
Every website should have the basics for SEO – search engine optimisation – in place, particularly as there are many things that can be controlled…
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
Continue Reading Google adds new features to the AdWords Display Network→
At the end of August, Facebook announced that they were testing a new service called M. This is a personal digital assistant inside the Messenger…
In the second of our AdWords articles this month, we take a look at the use of structured snippet extensions to show additional information with…
Continue Reading Structured Snippet Extensions Available in AdWords→
This article examines a topic that is currently of great interest to the SEO industry. Changes to Google’s ranking algorithms can have a significant impact…
Google has recently been publishing a series of articles for website owners with tips and techniques to avoid their websites being hacked. This is because…
Over the past year the occurrence of fake referral visits appearing in Google Analytics reports has become more widespread and an annoyance for many website…
Continue Reading Tackling Referral Spam in Google Analytics→
Dynamic Search Ads (DSAs) are one of the varied campaign formats that can be used by Google AdWords advertisers to help increase search coverage for…
This is a critical topic for analytics managers in online businesses of all sizes, as it’s vital to know who owns and manages Google Analytics…
