One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
Continue Reading Managing Low Search Volume Terms in AdWords→
Ever since emails became a mainstream part of the Internet, the use of unscrupulous or fake emails to try and trick recipients have been a…
Webmasters have various definitions for ‘crawl budget’, which is a term that refers to Googlebots that crawl websites to index their pages for the search…
Search Console – as we recommended last year, the Google Search Console account should be an essential addition to your website marketing tools, and is free…
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps…
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
Continue Reading The Relationship Between PPC (AdWords) and SEO→
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
Continue Reading Google’s Mobile-first Indexing Announcement→
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
Continue Reading Mobile Advert Extensions: Click-to-message Roll-out→
The expression ‘speed kills’ is often used about driving, but the same could be said about the load times of mobile websites. Perhaps the outcome…
In a recent move to help Analytics users become more familiar with the full range of reports and data sets, Google has introduced a demo…
Continue Reading Google Makes Demo Account Available in Analytics→
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
This article provides helpful information on the best practices to boost video rankings and should be interesting for any SEO practitioners who need to focus…
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
In the early days of SEO, ‘black-hat’ techniques such as hidden ‘keyword stuffing’ and ‘link farms’ were prevalent. Thankfully, things have progressed significantly since then…
Continue Reading Caution About Link Schemes From Black Hat SEOs→
