As online platforms continue to prioritise inclusivity, it is imperative to align internal linking strategies with accessibility best practices, as doing so plays a pivotal…
Continue Reading Internal Linking for Accessibility – Best Practices→
Using Google Analytics 4 (GA4) to understand user behaviour and optimise conversion paths is crucial for businesses striving to maximise their online returns. GA4 is…
Continue Reading Harnessing the Power of GA4 Conversion Paths Report→
Understanding what factors are important to Google in determining which websites to rank at the top of the results are important for any search engine…
Continue Reading Decoding Google Search and Ranking: Part 2 – Confirmed Ranking Signals→
Google Analytics 4 (GA4) provides a robust set of tools to analyse user behaviour and track key metrics, but it’s easy to drown in a…
Continue Reading Unveiling the Power of Filters in GA4 Reports with Regex→
During a recent legal case in the US, Pandu Nayak, the Vice President of Search at Google, had to testify about the inner workings of…
Google Signals are a feature in Google Analytics 4 that uses information from users who are signed in to Google and who have consented to…
Continue Reading GA4 To Remove Google Signals from Reporting Identity→
In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…
There’s a game-changing opportunity on the horizon in Google Ads with the introduction of new search themes in PMax bidding. The recent update is an…
Continue Reading Exploring New Search Themes in Google Ads’ PMax→
Mastering the art of search engine rankings is the key to online visibility. Google employs a sophisticated algorithm to determine the relevance and authority of…
Continue Reading 5 Key Factors That Determine Optimal Search Rankings→
A metric that has gained significant attention to assist businesses to innovative ways to measure the effectiveness of their digital strategies is Google Store Visit…
Continue Reading The Benefits of Google Store Visit Conversions→
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has brought about a conundrum of conversion differences that leave marketers scratching their heads.…
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
Continue Reading Google Discovery Ads Upgrade to Demand Gen Campaigns→
In today’s digital landscape, where competition for consumer attention is fiercer than ever, brands must continually seek innovative ways to make their mark. Two Google…
Continue Reading Brand Settings for Google Search and Performance Max Campaigns→
In our continuing blog series about the new Google Analytics 4 interface (GA4), we now take a look at some of the data differences and…
Continue Reading Data Differences & Thresholds in GA4 vs. UA→
As the dominant search engine, Google continually refines its algorithms to ensure users have the best possible experience. In recent years, two key factors have…
Continue Reading Google’s Guidelines on Page Experience and Crafting Helpful Content→
