Google recently updated its definitions of certain Search Ads metrics. Top and absolute top metrics in Google Ads help advertisers understand ad placement performance. Advertisers…
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Staying abreast of Google’s algorithm updates is paramount for digital marketers and website owners alike. Google recently rolled out its 2024 Core Update alongside reinforced…
Continue Reading Google’s 2024 Core Update and Enhanced Spam Policies→
Managing Google Ads accounts effectively can be a daunting task, requiring time, expertise, and constant optimisation. To address these challenges, Google has unveiled a groundbreaking…
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Any search engine marketer should understand what factors are not important to Google in determining which websites to rank at the top of the results,…
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
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When reviewing the performance of a website in the search results, marketers need to look at a wide range of possible factors that could influence…
As online platforms continue to prioritise inclusivity, it is imperative to align internal linking strategies with accessibility best practices, as doing so plays a pivotal…
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Using Google Analytics 4 (GA4) to understand user behaviour and optimise conversion paths is crucial for businesses striving to maximise their online returns. GA4 is…
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Understanding what factors are important to Google in determining which websites to rank at the top of the results are important for any search engine…
Continue Reading Decoding Google Search and Ranking: Part 2 – Confirmed Ranking Signals→
Google Analytics 4 (GA4) provides a robust set of tools to analyse user behaviour and track key metrics, but it’s easy to drown in a…
Continue Reading Unveiling the Power of Filters in GA4 Reports with Regex→
During a recent legal case in the US, Pandu Nayak, the Vice President of Search at Google, had to testify about the inner workings of…
Google Signals are a feature in Google Analytics 4 that uses information from users who are signed in to Google and who have consented to…
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In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…
There’s a game-changing opportunity on the horizon in Google Ads with the introduction of new search themes in PMax bidding. The recent update is an…
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