Automated Google Ads Extensions
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
New Google Ads Feature: Enhanced Conversions
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
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Decoding Google Search and Ranking: Part 3 – Unconfirmed but Suspected Ranking Factors
When reviewing the performance of a website in the search results, marketers need to look at a wide range of possible factors that could influence…
Internal Linking for Accessibility – Best Practices
As online platforms continue to prioritise inclusivity, it is imperative to align internal linking strategies with accessibility best practices, as doing so plays a pivotal…
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Harnessing the Power of GA4 Conversion Paths Report
Using Google Analytics 4 (GA4) to understand user behaviour and optimise conversion paths is crucial for businesses striving to maximise their online returns. GA4 is…
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Decoding Google Search and Ranking: Part 2 – Confirmed Ranking Signals
Understanding what factors are important to Google in determining which websites to rank at the top of the results are important for any search engine…
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Unveiling the Power of Filters in GA4 Reports with Regex
Google Analytics 4 (GA4) provides a robust set of tools to analyse user behaviour and track key metrics, but it’s easy to drown in a…
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Decoding Google Search and Ranking: Part 1 – Unveiling the Power of Key Signals and Navboost
During a recent legal case in the US, Pandu Nayak, the Vice President of Search at Google, had to testify about the inner workings of…
GA4 To Remove Google Signals from Reporting Identity
Google Signals are a feature in Google Analytics 4 that uses information from users who are signed in to Google and who have consented to…
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Google Ads Local Actions Conversions
In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…
Exploring New Search Themes in Google Ads’ PMax
There’s a game-changing opportunity on the horizon in Google Ads with the introduction of new search themes in PMax bidding. The recent update is an…
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5 Key Factors That Determine Optimal Search Rankings
Mastering the art of search engine rankings is the key to online visibility. Google employs a sophisticated algorithm to determine the relevance and authority of…
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The Benefits of Google Store Visit Conversions
A metric that has gained significant attention to assist businesses to innovative ways to measure the effectiveness of their digital strategies is Google Store Visit…
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GA4 vs. UA Conversion Discrepancies
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has brought about a conundrum of conversion differences that leave marketers scratching their heads.…
Google Discovery Ads Upgrade to Demand Gen Campaigns
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
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