Using Google AdWords Dynamic Search Ads
Dynamic Search Ads (DSAs) are one of the varied campaign formats that can be used by Google AdWords advertisers to help increase search coverage for…
Google Releases AdWords Call-only Campaigns
At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
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Improved Google AdWords Display Network Targeting
Google recently announced that it’s changing the way in which customers can be reached through their AdWords Display Network. This should be interesting to any…
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New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
Google AdWords and Close Variant Match Types
At the end of September, Google AdWords started to change the way that exact match and phrase matched words could be targeted, so that the…
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AdWords Callout Ad Extensions Rolled Out
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callouts have some distinct advantages for advertisers and they should…
Google AdWords Location Targeting Options
Location targeting of ads through Google AdWords has been one of the best features for many years, allowing advertisers to target a specific country, state,…
Using Call Forwarding Numbers in Google AdWords
Google has recently introduced call forwarding numbers for AdWords advertisers in Australia, which enables an alternative method of phone call tracking and advanced call reporting…
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Making use of Google’s Search Suggestions
Since 2008, Google has provided searchers with the ‘Search Suggest’ option, which aims to predict the search terms that users are typing into the search…
The Top 10 Reasons to Use Google AdWords
At Web Marketing Workshop we have been leading AdWords consultants since 2002, and we love Google AdWords – as a marketing tool for our clients,…
Paid Search Marketing Objectives
Using paid search ads is always an option for websites to improve or expand their coverage in the search results and to target core search…