Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
Continue Reading Google Rolls Out More Defenses to Thwart Clickjacking→
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
Continue Reading Google adds new features to the AdWords Display Network→
In the second of our AdWords articles this month, we take a look at the use of structured snippet extensions to show additional information with…
Continue Reading Structured Snippet Extensions Available in AdWords→
Dynamic Search Ads (DSAs) are one of the varied campaign formats that can be used by Google AdWords advertisers to help increase search coverage for…
At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
Continue Reading Google Releases AdWords Call-only Campaigns→
Google recently announced that it’s changing the way in which customers can be reached through their AdWords Display Network. This should be interesting to any…
Continue Reading Improved Google AdWords Display Network Targeting→
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
At the end of September, Google AdWords started to change the way that exact match and phrase matched words could be targeted, so that the…
Continue Reading Google AdWords and Close Variant Match Types→
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callouts have some distinct advantages for advertisers and they should…
Location targeting of ads through Google AdWords has been one of the best features for many years, allowing advertisers to target a specific country, state,…
Google has recently introduced call forwarding numbers for AdWords advertisers in Australia, which enables an alternative method of phone call tracking and advanced call reporting…
Continue Reading Using Call Forwarding Numbers in Google AdWords→
Since 2008, Google has provided searchers with the ‘Search Suggest’ option, which aims to predict the search terms that users are typing into the search…
At Web Marketing Workshop we have been leading AdWords consultants since 2002, and we love Google AdWords – as a marketing tool for our clients,…
Using paid search ads is always an option for websites to improve or expand their coverage in the search results and to target core search…
