Google has introduced a native integration between Google Business Profile (GBP) and Google Analytics 4 (GA4). This major milestone bridges the long-standing gap between off-site…
Continue Reading Google Business Profiles and Google Analytics 4 Integration→
When a sudden wave of 1-star ratings hits your Google Business Profile, it can feel like a digital emergency. Whether it is a coordinated “review…
Continue Reading How to Manage Bad Reviews in Google Business Profiles→
For any business with a local presence, targeting searchers looking in the area is a must and Google Maps plays a prominent part of that…
Continue Reading Improving Your SEO For Google Maps / Business Profiles→
Attaining positive reviews on a Google My Business listing is important because what other people have to say about a business carries more weight than…
Continue Reading Google Releases Tool to Manage Reviews in My Business→
Google Ads Local campaigns are designed to help businesses provide their potential customers in their local area with the information that they need to decide…
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
Over the past year, Facebook has been developing its standalone ‘Local’ app for mobile, and making it available globally so that it is becoming a…
Continue Reading Marketing With Facebook Local Business Pages→
Following on from our previous post about verifying and updating your Google My Business listings, every local business should also ensure that they are visible…
Continue Reading Getting Listed on Local Business Directories→
This month our blog posts are focused on local search marketing issues, which have always been an important consideration for many companies that target a…
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
Continue Reading Tracking Local Conversions in Google AdWords→
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…
Google ‘Posts’ first launched in January 2016 under the name ‘candidate cards,’ but they were only available initially for political candidates to post content that…
Continue Reading ‘Posts’ Released Within Google My Business→
In an interesting development from Google – who are usually notoriously coy about releasing detailed information about how to achieve good search rankings – they…
Continue Reading Google Updates Details on Improving Local Ranking→
At the beginning of June, Google announced the introduction of ‘Google My Business’, the new account for companies to target their local market. This service…
