Page Experience Signals in Google Search
Google’s page experience signals measure how users perceive the experience of interacting with a website page and contribute to its ongoing work to ensure people…
Using the Traffic Light System in Yoast SEO (WordPress plugin)
A popular SEO plugin for WordPress is Yoast. One of its key features is a red, amber and green ‘traffic light system’ which many SEO…
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Alternative Search Engines
Despite Google’s dominance of the search market – particularly in the English speaking world – there are other search engines available which some people do…
Page Experience and Search Rankings
A significant part of any website marketing strategy is to consider page experience and the overall user experience (UX) of a site, as this can…
Coping with Coronavirus
The coronavirus (COVID-19) pandemic has rapidly become a global concern over the past few weeks, and with the news dominated by regularly changing events, one…
New Removals Report in Google Search Console
At the end of January Google announced the launch of a new version of the Removals report in Search Console. The report allows site owners…
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Core Updates in Google’s Search Algorithms
Google is constantly updating its search algorithms to give searchers the best user experience with the most relevant results for their search. In turn, SEOs…
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Online Marketing Strategies for a New Decade
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
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Google Search Console adds Messages section
With Google Search Console becoming more useful with the addition of new tools and functionality, anyone reviewing the SEO performance of their site should have…
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Google Rolls Out the Latest Search Algorithm: BERT
Google recently made the largest change to its search system since the company introduced RankBrain, almost 5 years ago. Designed to better understand what’s important…
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Speed Reports Appear in Google Search Console
As part of the continued development of Search Console as a website optimisation tool, Google has just added a new ‘Speed’ report, initially as an…
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Google Updates Search Console Performance Report With Fresher Data
In a recent development, Google has improved the data freshness in the Search Console performance report (which helps webmasters and site owners better understand how…
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Optimising for ‘People Also Ask’ Results
You may have noticed the appearance of ‘People Also Ask’ panels in the Google search results over the past few months, where additional questions are…
Changes to ‘nofollow’ Link Identifiers
A key element of website links and their use in link building and SEO has been the use of “nofollow” link attributes. These link controls…
Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…