Online Marketing Strategies for a New Decade
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
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Google Search Console adds Messages section
With Google Search Console becoming more useful with the addition of new tools and functionality, anyone reviewing the SEO performance of their site should have…
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Google Rolls Out the Latest Search Algorithm: BERT
Google recently made the largest change to its search system since the company introduced RankBrain, almost 5 years ago. Designed to better understand what’s important…
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Speed Reports Appear in Google Search Console
As part of the continued development of Search Console as a website optimisation tool, Google has just added a new ‘Speed’ report, initially as an…
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Google Updates Search Console Performance Report With Fresher Data
In a recent development, Google has improved the data freshness in the Search Console performance report (which helps webmasters and site owners better understand how…
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Optimising for ‘People Also Ask’ Results
You may have noticed the appearance of ‘People Also Ask’ panels in the Google search results over the past few months, where additional questions are…
Changes to ‘nofollow’ Link Identifiers
A key element of website links and their use in link building and SEO has been the use of “nofollow” link attributes. These link controls…
Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Understanding Canonical URLs
If your website contains any single pages that may be viewed under multiple URLs, or different pages that have very similar content, Google will see…
Google Shows New Website Icons in Mobile Results
Over the past month, Google has been showing small icons for each of the organic search results displayed on mobile and tablet screens. The new…
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SEO Mythbusting Videos from Google
Google has recently started to publish a series of videos under the title of ‘SEO Mythbusting’. They provide some background and insights on some of…
Structured Data and Rich Results Status Reports
Google Search can enable a rich set of features for your webpage in their search results, particularly if it understands the content of the page…
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What is Google RankBrain?
Despite its awful name, Google RankBrain is a key part of the search engine’s ranking algorithm and therefore something that needs to be considered as…
Optimising Content for Google Discover
Google Discover is the term for the information panels – usually news stories – shown on the Google Search app and in other Google browser…