PageSpeed Insights Gets a Makeover
Google has launched an improved version of their PageSpeed Insights tool, which is now powered by the highly regarded ‘Lighthouse’ analysis engine. The issue of…
Google Data Centres
Google recently released an inside look into its data centres for the first time. Up until then they have kept their sites under close guard,…
Getting Listed on Local Business Directories
Following on from our previous post about verifying and updating your Google My Business listings, every local business should also ensure that they are visible…
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Checklist for Local Search Marketing
This month our blog posts are focused on local search marketing issues, which have always been an important consideration for many companies that target a…
Avoiding Google’s Abusive Experience Report
If your website has been verified within a Google Search Console account, you can access the Abusive Experience Report within the Tools menu, and hopefully…
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Why 301 Redirects Are Important For SEO
You may sometimes hear reference to ‘301 redirects’ as these can be an important tool as part of an SEO strategy. They have become more…
Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
Google Confirms ‘Mobile-First’ Indexing
At the end of March, the Google Webmaster blog posted an article confirming the long expected roll-out of their mobile-first indexing for search. This comes…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Longer Search Snippets in Google Results
At the end of last year Google expanded the length of the snippets shown in the search results – the additional content below the main…
Search Suggestions in Google Results
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…
Page Speed to Impact Mobile Search Rankings
Google’s studies have shown that people really care about the load-speed of a page particularly on mobiles, as they want to be able to find…
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A New Look for Google Search Console
Following a few months of beta testing, Google has announced that it will start rolling out a new user interface for the Search Console tool,…
SEO Starter Guide from Google
Contrary to some beliefs, Google wants to encourage SEO, as long as it’s done correctly in a way that helps the searcher’s experience and gives…
Project Beacon For Local Search Marketing
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…