Why 301 Redirects Are Important For SEO
You may sometimes hear reference to ‘301 redirects’ as these can be an important tool as part of an SEO strategy. They have become more…
Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
Google Confirms ‘Mobile-First’ Indexing
At the end of March, the Google Webmaster blog posted an article confirming the long expected roll-out of their mobile-first indexing for search. This comes…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Longer Search Snippets in Google Results
At the end of last year Google expanded the length of the snippets shown in the search results – the additional content below the main…
Search Suggestions in Google Results
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…
Page Speed to Impact Mobile Search Rankings
Google’s studies have shown that people really care about the load-speed of a page particularly on mobiles, as they want to be able to find…
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A New Look for Google Search Console
Following a few months of beta testing, Google has announced that it will start rolling out a new user interface for the Search Console tool,…
SEO Starter Guide from Google
Contrary to some beliefs, Google wants to encourage SEO, as long as it’s done correctly in a way that helps the searcher’s experience and gives…
Project Beacon For Local Search Marketing
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…
Google’s Warnings Against Guest Blogging
Over the past few years, a common SEO link building technique has been to target relevant blogs and to provide articles on those blogs with…
‘Posts’ Released Within Google My Business
Google ‘Posts’ first launched in January 2016 under the name ‘candidate cards,’ but they were only available initially for political candidates to post content that…
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The End of DMOZ
DMOZ, or The Open Directory Project, that uses human editors to organise websites has closed. This marks the end of a time when humans, rather…
What ‘Crawl Budget’ Means for Googlebot
Webmasters have various definitions for ‘crawl budget’, which is a term that refers to Googlebots that crawl websites to index their pages for the search…
SEO Checklist for 2017
Search Console – as we recommended last year, the Google Search Console account should be an essential addition to your website marketing tools, and is free…