Mastering the art of search engine rankings is the key to online visibility. Google employs a sophisticated algorithm to determine the relevance and authority of…
Continue Reading 5 Key Factors That Determine Optimal Search Rankings→
A metric that has gained significant attention to assist businesses to innovative ways to measure the effectiveness of their digital strategies is Google Store Visit…
Continue Reading The Benefits of Google Store Visit Conversions→
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has brought about a conundrum of conversion differences that leave marketers scratching their heads.…
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
Continue Reading Google Discovery Ads Upgrade to Demand Gen Campaigns→
In today’s digital landscape, where competition for consumer attention is fiercer than ever, brands must continually seek innovative ways to make their mark. Two Google…
Continue Reading Brand Settings for Google Search and Performance Max Campaigns→
In our continuing blog series about the new Google Analytics 4 interface (GA4), we now take a look at some of the data differences and…
Continue Reading Data Differences & Thresholds in GA4 vs. UA→
As the dominant search engine, Google continually refines its algorithms to ensure users have the best possible experience. In recent years, two key factors have…
Continue Reading Google’s Guidelines on Page Experience and Crafting Helpful Content→
In our continuing blog series about Google Analytics 4 (GA4), we now take a look at the use of Exploration Reports and how they can…
Continue Reading GA4 Data Retention and Exploration Reports→
In the ever-evolving landscape of web development and digital marketing, user experience (UX) has emerged as a critical factor in determining the success of a…
Continue Reading User Experience Optimisation with Microsoft Clarity→
Google’s free listings on its Shopping platform allow Merchants to see product results from their store across Google, such as on the Shopping tab, YouTube,…
Continue Reading Free Product Listing Optimisation for Google Shopping→
Enhanced conversions in Google Ads is a feature that can improve the accuracy of conversion measurement and unlock more powerful bidding. It supplements existing conversion…
Google recently announced at the Marketing Live 2023 Seminar the launch of Video View campaigns. This new campaign type is poised to help advertisers further…
AI is going to have a significant impact on digital marketing (as well as almost every other industry and profession) in the coming months and…
Continue Reading Predictions About How AI Will Impact Google Ads→
A conversion is an action you ask a Google Ads campaign to track. Conversion actions can range from leads on the path to profit (downloading…
Continue Reading Adding Values to Conversions in Google Ads→
Trademark protection and preventing advertisers targeting ads at competitors has long been a controversial issue with Google Ads. However, there has always been some controls…
Continue Reading Google Updates its Worldwide Ads’ Trademarks Policy→
