Using Enhanced Conversions in Google Ads
Enhanced conversions in Google Ads is a feature that can improve the accuracy of conversion measurement and unlock more powerful bidding. It supplements existing conversion…
Google AI for Video Advertising
Google recently announced at the Marketing Live 2023 Seminar the launch of Video View campaigns. This new campaign type is poised to help advertisers further…
Predictions About How AI Will Impact Google Ads
AI is going to have a significant impact on digital marketing (as well as almost every other industry and profession) in the coming months and…
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Adding Values to Conversions in Google Ads
A conversion is an action you ask a Google Ads campaign to track. Conversion actions can range from leads on the path to profit (downloading…
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Google Updates its Worldwide Ads’ Trademarks Policy
Trademark protection and preventing advertisers targeting ads at competitors has long been a controversial issue with Google Ads. However, there has always been some controls…
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Google Unveils Merchant Center Next
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, a new simplified version of Merchant Center called Merchant…
Future AI Plans for Google Ads
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, the main focus was on the promotion of their…
Google Analytics 4 Dimensions and Metrics
As the new Google Analytics 4 (GA4) tracking gets closer to becoming the only version of Analytics after 1 July this year, we now look…
Counting Methods for GA4 Conversions
In our continuing series of articles on the new Google Analytics 4 (GA4) reporting tool – which will become the only version of Analytics to…
Insights in Google Analytics 4 (GA4)
In our continuing blog series on Google Analytics 4 (GA4) – which will become the only version of Analytics to collect data in 2 months…
Common FAQs About Privacy and Google Ads
Marketers who use Google Ads want to make their ads are targeted as possible, particularly through search and display options. However, from the consumer viewpoint,…
Google’s Search Status Dashboard
The Google Search Status Dashboard provides some interesting status information on the systems that power Google Search and shows the issues that affect many sites…
GA4 User Engagement Metrics Compared to Universal Analytics
In our latest article focusing on the new Google Analytics 4 (GA4), this month we take a look the differences in analysing user behavior in…
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Business Information in Google Ads & the Visual Elements Gallery
Google recently launched a new beta version of ‘Business Information’ that complements existing desktop and mobile text ads with business assets, like business name and…
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Search trends data in Google Ads Insights
If you’re advertising online with Google Ads there is a menu option for Insights, which includes a Search Trends report. This can help you to…