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Google Ads Top Signals Provide More Insight into Bid Strategies

In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time (
Google Ads Automation for the ‘New Normal’
; Bid Adjustments vs. Auto-bidding; and Google Ads Bid Strategy Report), we now take a look at the useful top bidding signals, which are shown in the Bid Strategy Reports.

Google began by providing these signals for Ads campaigns using Target CPA and Maximize Conversions in search and will gradually implement those into Target ROAS and Maximize Conversion Value bid strategies in due course. They can indicate to advertisers what key factors may be used by Google’s automated system to target bid levels at the better performing factors in a campaign.

Top signals report in Google Ads bid strategyThe top signals report (shown above) can be seen in the bid strategy reports and provide more transparency into which factors are driving Ad campaign performance and give insights that may inform a broader marketing strategy (read how to find bid strategy reports).

Top signals may include, but are not limited to:

  • Device type
  • Location
  • Day of week
  • Time of day
  • Keywords

The report might also include combinations of different signals or may not show them at all yet, depending on how long the campaign has been running and how much data has been collated.

When they do appear the info provided is a useful addition to the automated campaigns.

If you want to know more about how top bidding signals can help your business’s Ads campaigns, please get in touch.