Targeting ‘Near Me’ Searches
The use of ‘near me’ searches has seen a rapid increase in the past few years and reflect the increase in mobile searches, as well…
WordPress Version 5.5 – The Importance of Auto-Updates
WordPress is the world’s most popular content management system. It regularly provides updates to the software, which users should implement as soon as possible and…
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Using the Traffic Light System in Yoast SEO (WordPress plugin)
A popular SEO plugin for WordPress is Yoast. One of its key features is a red, amber and green ‘traffic light system’ which many SEO…
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Alternative Search Engines
Despite Google’s dominance of the search market – particularly in the English speaking world – there are other search engines available which some people do…
Automated Bid Strategy Status in Google Ads
In our continuing series of articles about automated bid strategies in Google Ads, we now take a look at how – when checking campaign performance…
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How Smart Campaigns Can Help Small Businesses
Google recently rolled out Smart campaigns to all 150 countries where Google Ads is available, to assist small businesses that are looking for tools to…
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Page Experience and Search Rankings
A significant part of any website marketing strategy is to consider page experience and the overall user experience (UX) of a site, as this can…
Google Discovery Ad Campaigns Now Available Globally
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
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Retail Category Reporting for Search & Shopping Ads Performance
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
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Google Ads Top Signals Provide More Insight into Bid Strategies
In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time ( Google…
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Google Ads Automation for the ‘New Normal’
Digital marketers can utilise machine learning and automation to help embrace and adapt to the ‘new normal’ after the current coronavirus crisis subsides, by making…
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Google Plans New Advertiser Verification Process
At the end of April, Google announced that they plan to extend their identity verification for all Google Ads advertisers, which will provide greater transparency…
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Google Ads provide COVID-19 ad credits for SMEs
At the end of March, as the COVID-19 pandemic started to have a significant impact on the global economy, Google announced a range of financial…
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Google Ads amends Call Only ads
Google has recently announced a change to the Call-Only advert option in Google Ads, which previously only allowed searchers to call a business and not…
Google Ads Tips in Response to COVID-19
Google has provided some useful recommendations about the best way to manage Ads campaigns (including ‘Smart’ ones) during the COVID-19 crisis. With the changes in…