Updates to Report Editor in Google Ads
There have been several updates released recently to the Google Ads Report Editor which will feel more similar to Data Studio, making it easier to…
Using Auction Insights in Google Ads for Competitor Analysis
The Auction Insights sections in Google Ads offers a wealth of information about where competitors are bidding against your business. This is important information as…
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The New Google Analytics 4
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Google to Start Indexing HTTP/2 Sites
Google has recently announced that its Googlebot ‘spider’ (which indexes web pages) will start crawling some sites over the new HTTP/2 protocol from November 2020.…
New Products and Features for Google Ads
During October Google Ads introduced some new automation features and campaign types to take advantage of machine learning to serve campaigns across Google’s properties. These…
Using Google Ads Local Campaigns
Google Ads Local campaigns are designed to help businesses provide their potential customers in their local area with the information that they need to decide…
Controlling Data Use in Google Analytics
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. Now Google Analytics provides businesses with a variety…
10 Common WordPress Security Mistakes
In a follow up to our blog published last month, ‘WordPress Version 5.5 – The Importance of Auto-Updates’, we now take a look at 10…
Targeting ‘Near Me’ Searches
The use of ‘near me’ searches has seen a rapid increase in the past few years and reflect the increase in mobile searches, as well…
WordPress Version 5.5 – The Importance of Auto-Updates
WordPress is the world’s most popular content management system. It regularly provides updates to the software, which users should implement as soon as possible and…
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Using the Traffic Light System in Yoast SEO (WordPress plugin)
A popular SEO plugin for WordPress is Yoast. One of its key features is a red, amber and green ‘traffic light system’ which many SEO…
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Alternative Search Engines
Despite Google’s dominance of the search market – particularly in the English speaking world – there are other search engines available which some people do…
Automated Bid Strategy Status in Google Ads
In our continuing series of articles about automated bid strategies in Google Ads, we now take a look at how – when checking campaign performance…
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How Smart Campaigns Can Help Small Businesses
Google recently rolled out Smart campaigns to all 150 countries where Google Ads is available, to assist small businesses that are looking for tools to…
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Page Experience and Search Rankings
A significant part of any website marketing strategy is to consider page experience and the overall user experience (UX) of a site, as this can…