Google AdWords Checklist for 2017
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
Google Analytics checklist for 2017
Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
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Google’s Mobile-first Indexing Announcement
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
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Mobile Advert Extensions: Click-to-message Roll-out
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
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The Impact of Mobile Site Speed
The expression ‘speed kills’ is often used about driving, but the same could be said about the load times of mobile websites. Perhaps the outcome…