Google Ads Adds Further Expansion to ETAs
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…
Activating Google Signals in Analytics
Google Signals is a new option that’s starting to roll out across Google Analytics accounts, and needs to be activated for users to access some…
Mobile Targeting with Google Display Ads
The Display Network within Google Ads (AdWords) has always enabled advertisers to expand their online reach by placing text or banner ads across a wide…
Conversion Attribution in Google Ads
An essential part of any Google Ads campaign is conversion tracking, so that an advertiser can tell which keywords and ads are working best. However,…
Google Launches Responsive Search Ads
In a recent announcement, Google is introducing a new Search ad product that uses machine learning to adapt to users’ queries. The so called ‘Responsive…
Google Introduces Smart Campaigns for Small Businesses
On July 24th Google AdWords will officially become ‘Google Ads’ and as the first new solution to launch under that new branding, Google has introduced…
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Google AdWords to Disappear
No, this is not as bad as it sounds, but Google AdWords is going to change in July 2018, with a rebranding to Google Ads.…
AU Domains Under New Management
From the 1st July the management of Australian domain names is changing with Afilias becoming the new body responsible for the management of all Australian country…
Tracking Phone Calls from AdWords
It’s vital to track conversions from advertising spend on AdWords, whether they are sales, online enquiries, sign-ups or other actions that might take place following…
Tracking Local Conversions in Google AdWords
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
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