Google AdWords Exact Match Close Variants
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
The End of DMOZ
DMOZ, or The Open Directory Project, that uses human editors to organise websites has closed. This marks the end of a time when humans, rather…
Google Rolls Out Optimize
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…
Google’s Filtering of ‘Bad Ads’
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
Free Access to Google Data Studio
Google recently announced a significant change to their Data Studio product, which is their data visualisation product first launched in May 2016, by providing free…
Managing Low Search Volume Terms in AdWords
One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
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