Using Audiences in Google Analytics 4
This latest article in our series covering the new Google Analytics 4 (GA4) reporting tool looks at the use of Audiences, for reporting or use…
Google Ads Reorganises its Smart Bidding Strategies
From late April 2021 Google Ads reorganised its Smart Bidding strategies. For most advertisers, the only change will be a switch to a different bidding…
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Google Implements Full Mobile Only Indexing
In March 2021 Google introduced a significant change to the way in which it indexes websites by indexing only mobiles sites. Google has been using…
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Analysis Tools in Google Analytics 4
As part of our regular series of articles on the new Google Analytics 4 (GA4) reporting tool, this month we look at the analysis options…
Google Ads Bid Levels – Improvement Through Quality Scores and Rank
First page bid levels are an important element within Google Ads in terms of keyword management and visibility, so it’s vital to understand what they…
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Google Releases Tool to Manage Reviews in My Business
Attaining positive reviews on a Google My Business listing is important because what other people have to say about a business carries more weight than…
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Engagement Metrics in Google Analytics 4
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…
Google’s Privacy-First Web Announcement
Google recently announced that it’s charting a course towards a more privacy-first web, with the phasing out of third-party tracking cookies. What does this now…
Google Ads Makes Responsive Search Ads the Default
Google recently announced that Responsive Search Ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, although expanded text ads…
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Google Analytics 4 Reporting & Demo Account
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
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Google Ads Updates Phrase & Broad Match Modified Keywords
In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
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Would Google Really Exit the Australian Search Market?
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
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Tracking Sessions and Users in the new Google Analytics 4
This article continues our series of posts on the new version of Google Analytics (known as Google Analytics 4 or GA4) compared to the current…
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Responsive Search Ads Asset Report in Google Ads
Responsive search ads (RSAs) in Google Ads adapt to show more text and more relevant messages to customers. When creating an RSA, multiple headlines and…
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Page Experience Signals in Google Search
Google’s page experience signals measure how users perceive the experience of interacting with a website page and contribute to its ongoing work to ensure people…