SEO Checklist for 2017
Search Console – as we recommended last year, the Google Search Console account should be an essential addition to your website marketing tools, and is free…
Google AdWords Checklist for 2017
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
Google Analytics checklist for 2017
Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
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Google’s Mobile-first Indexing Announcement
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
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Mobile Advert Extensions: Click-to-message Roll-out
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
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