Updates to Report Editor in Google Ads
There have been several updates released recently to the Google Ads Report Editor which will feel more similar to Data Studio, making it easier to…
Using Auction Insights in Google Ads for Competitor Analysis
The Auction Insights sections in Google Ads offers a wealth of information about where competitors are bidding against your business. This is important information as…
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New Products and Features for Google Ads
During October Google Ads introduced some new automation features and campaign types to take advantage of machine learning to serve campaigns across Google’s properties. These…
Using Google Ads Local Campaigns
Google Ads Local campaigns are designed to help businesses provide their potential customers in their local area with the information that they need to decide…
Automated Bid Strategy Status in Google Ads
In our continuing series of articles about automated bid strategies in Google Ads, we now take a look at how – when checking campaign performance…
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How Smart Campaigns Can Help Small Businesses
Google recently rolled out Smart campaigns to all 150 countries where Google Ads is available, to assist small businesses that are looking for tools to…
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Google Discovery Ad Campaigns Now Available Globally
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
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Retail Category Reporting for Search & Shopping Ads Performance
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
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Google Ads Top Signals Provide More Insight into Bid Strategies
In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time ( Google…
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Google Ads Automation for the ‘New Normal’
Digital marketers can utilise machine learning and automation to help embrace and adapt to the ‘new normal’ after the current coronavirus crisis subsides, by making…
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Google Plans New Advertiser Verification Process
At the end of April, Google announced that they plan to extend their identity verification for all Google Ads advertisers, which will provide greater transparency…
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Google Ads provide COVID-19 ad credits for SMEs
At the end of March, as the COVID-19 pandemic started to have a significant impact on the global economy, Google announced a range of financial…
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Google Ads amends Call Only ads
Google has recently announced a change to the Call-Only advert option in Google Ads, which previously only allowed searchers to call a business and not…
Google Ads Tips in Response to COVID-19
Google has provided some useful recommendations about the best way to manage Ads campaigns (including ‘Smart’ ones) during the COVID-19 crisis. With the changes in…
Google Ads Bid Strategy Report
A useful report within Google Ads is the bid strategy one which is an important tool to understand how Smart Bidding strategies on Search are…