Digital marketers can utilise machine learning and automation to help embrace and adapt to the ‘new normal’ after the current coronavirus crisis subsides, by making…
Continue Reading Google Ads Automation for the ‘New Normal’→
At the end of April, Google announced that they plan to extend their identity verification for all Google Ads advertisers, which will provide greater transparency…
Continue Reading Google Plans New Advertiser Verification Process→
At the end of March, as the COVID-19 pandemic started to have a significant impact on the global economy, Google announced a range of financial…
Continue Reading Google Ads provide COVID-19 ad credits for SMEs→
Google has recently announced a change to the Call-Only advert option in Google Ads, which previously only allowed searchers to call a business and not…
Google has provided some useful recommendations about the best way to manage Ads campaigns (including ‘Smart’ ones) during the COVID-19 crisis. With the changes in…
A useful report within Google Ads is the bid strategy one which is an important tool to understand how Smart Bidding strategies on Search are…
Recent stats from the U.S. state that due to Coronavirus, visits to bricks and mortar stores in the week prior to March 25th compared to…
The coronavirus (COVID-19) pandemic has rapidly become a global concern over the past few weeks, and with the news dominated by regularly changing events, one…
Performance Planner is a useful tool in Google Ads (which is available under the Tools menu) that provides directional insights into how changes could impact…
Continue Reading Using the Performance Planner Tool in Google Ads→
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
The new Smart Shopping campaigns in Google Ads are designed to simplify campaign management, maximise conversion value and expand advert reach. This campaign type combines…
Continue Reading Google Smart Shopping Campaigns – Pros & Cons→
Bid adjustments in Google Ads have been available for some years and provide a key management tool to help advertisers control their ad rankings and…
Continue Reading Bid Adjustments vs. Auto Bidding in Google Ads→
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
We can all feel like Google Ads needs an explanation at times, and now Google has added a new ‘Explanations’ feature for users. This is…
