In an interesting AdWords development, Google has recently launched Goal Optimised Shopping Campaigns. It uses the term ‘micro-moments‘ to describe how Shoppers are looking for…
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In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
Over the past 8 months or so, Google had been pushing the benefits of their automated bidding systems in AdWords, confident that their machine learning…
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Click to message ads, or message extensions, have been available in Google AdWords since the end of 2016 although are not widely used by many…
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Any AdWords advertiser will know the value of prominently displaying ads on the first page of search results on Google. In order to do this,…
Continue Reading Understanding the First Page Bid Estimate in AdWords→
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…
Conversions are a key metric for AdWords accounts, to help advertisers make better use of their ad spend. However, some companies haven’t got conversion tracking…
Continue Reading Google Introduces Smart Goals Optimisation in AdWords→
Google recently introduced some useful new AdWords features, about which e-Commerce retailers should be aware. 1. Promotion extensions These ad extensions allow you to append…
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Charities and non-profits who use Google AdWords Grants accounts have received notifications of changes to some key policies for 2018 which may have an impact…
In response to Google’s research that 61% of marketing decision makers struggled to access or integrate the data they needed last year, they created Data…
Continue Reading Google Simplifies Data Studio Reports With AdWords Data Control→
All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
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It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
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The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
Continue Reading Google “Simplifies” AdWords Ad Rotation Settings→
