Mobile Targeting with Google Display Ads
The Display Network within Google Ads (AdWords) has always enabled advertisers to expand their online reach by placing text or banner ads across a wide…
Conversion Attribution in Google Ads
An essential part of any Google Ads campaign is conversion tracking, so that an advertiser can tell which keywords and ads are working best. However,…
Google Launches Responsive Search Ads
In a recent announcement, Google is introducing a new Search ad product that uses machine learning to adapt to users’ queries. The so called ‘Responsive…
Google Introduces Smart Campaigns for Small Businesses
On July 24th Google AdWords will officially become ‘Google Ads’ and as the first new solution to launch under that new branding, Google has introduced…
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Google AdWords to Disappear
No, this is not as bad as it sounds, but Google AdWords is going to change in July 2018, with a rebranding to Google Ads.…
Tracking Phone Calls from AdWords
It’s vital to track conversions from advertising spend on AdWords, whether they are sales, online enquiries, sign-ups or other actions that might take place following…
Tracking Local Conversions in Google AdWords
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
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Google Introduces Goal Optimised Shopping Campaigns
In an interesting AdWords development, Google has recently launched Goal Optimised Shopping Campaigns. It uses the term ‘micro-moments‘ to describe how Shoppers are looking for…
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Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
How Good Is AdWords Automated Bidding?
Over the past 8 months or so, Google had been pushing the benefits of their automated bidding systems in AdWords, confident that their machine learning…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Using Message Extensions in Google AdWords
Click to message ads, or message extensions, have been available in Google AdWords since the end of 2016 although are not widely used by many…
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Understanding the First Page Bid Estimate in AdWords
Any AdWords advertiser will know the value of prominently displaying ads on the first page of search results on Google. In order to do this,…
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Search Suggestions in Google Results
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…
Google Introduces Smart Goals Optimisation in AdWords
Conversions are a key metric for AdWords accounts, to help advertisers make better use of their ad spend. However, some companies haven’t got conversion tracking…
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