Tracking Phone Calls from AdWords
It’s vital to track conversions from advertising spend on AdWords, whether they are sales, online enquiries, sign-ups or other actions that might take place following…
Tracking Local Conversions in Google AdWords
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
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Google Introduces Goal Optimised Shopping Campaigns
In an interesting AdWords development, Google has recently launched Goal Optimised Shopping Campaigns. It uses the term ‘micro-moments‘ to describe how Shoppers are looking for…
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Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
How Good Is AdWords Automated Bidding?
Over the past 8 months or so, Google had been pushing the benefits of their automated bidding systems in AdWords, confident that their machine learning…
The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Using Message Extensions in Google AdWords
Click to message ads, or message extensions, have been available in Google AdWords since the end of 2016 although are not widely used by many…
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Understanding the First Page Bid Estimate in AdWords
Any AdWords advertiser will know the value of prominently displaying ads on the first page of search results on Google. In order to do this,…
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Search Suggestions in Google Results
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…
Google Introduces Smart Goals Optimisation in AdWords
Conversions are a key metric for AdWords accounts, to help advertisers make better use of their ad spend. However, some companies haven’t got conversion tracking…
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Useful New AdWords Features for e-Commerce
Google recently introduced some useful new AdWords features, about which e-Commerce retailers should be aware. 1. Promotion extensions These ad extensions allow you to append…
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Updates to Google AdWords Grants policies
Charities and non-profits who use Google AdWords Grants accounts have received notifications of changes to some key policies for 2018 which may have an impact…
Google Simplifies Data Studio Reports With AdWords Data Control
In response to Google’s research that 61% of marketing decision makers struggled to access or integrate the data they needed last year, they created Data…
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New Innovations with the AdWords Experience
All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
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Quicker Landing Page Loading With Parallel Tracking
It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
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