Counting Methods for GA4 Conversions
In our continuing series of articles on the new Google Analytics 4 (GA4) reporting tool – which will become the only version of Analytics to…
Insights in Google Analytics 4 (GA4)
In our continuing blog series on Google Analytics 4 (GA4) – which will become the only version of Analytics to collect data in 2 months…
GA4 User Engagement Metrics Compared to Universal Analytics
In our latest article focusing on the new Google Analytics 4 (GA4), this month we take a look the differences in analysing user behavior in…
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Google Optimize Discontinued in Sept 2023
Google has announced that they will be ending their Optimize tool in September this year. This has been available for more than 10 years as…
Behavioural Modelling in Google Analytics 4
In our continuing series of articles on Google Analytics 4 (GA4), we now take a look at the behavioural modelling for consent mode, which is…
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Google Analytics 4 Transition Reminder
As we enter 2023, this is a reminder that Google Analytics is changing and by July this year, the established Universal Analytics reports will stop…
Filtering Internal Traffic from Google Analytics 4
In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
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New Form Interactions Event in Google Analytics 4
In another recent development by Google to make the new Google Analytics 4 (GA4) platform more user-friendly, they have added a new automatic ‘enhanced measurement’…
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Google Analytics 4 Retains Bounce Rate as a Metric
When Google launched their new Analytics platform – known as Google Analytics 4 (GA4) – bounce rate was considered to be a deprecated metric, so…
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Global Site Tag Becomes Simplified Google Tag
The accurate measurement of digital advertising is fundamental for it to achieve the optimal results and so it relies on robust website tagging to help…
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Comparisons, Segments and Audiences in Google Analytics 4
Google Analytics 4 has different features available for analysis (or building of retargeting audiences). These include comparisons, segments and audiences. The way they’re used can…
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Collecting Universal Events in Google Analytics 4
In a continuation of our series of articles about the migration of Google’s established Universal Analytics (UA) to the new Google Analytics 4 (GA4), we…
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The Future of Privacy in Advertising
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Migrate Google Analytics Goals From UA to GA4
In a long awaited move, Google has started to roll out a migration tool for Universal Analytics properties (UA) to migrate existing goals into a…
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Universal Analytics given notice by Google
The original ‘Universal’ version of Google Analytics has now been given notice by Google with a set date when it will be discontinued, as Google…
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