Google Analytics 4 Reporting & Demo Account
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
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Google Ads Updates Phrase & Broad Match Modified Keywords
In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
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Would Google Really Exit the Australian Search Market?
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
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Tracking Sessions and Users in the new Google Analytics 4
This article continues our series of posts on the new version of Google Analytics (known as Google Analytics 4 or GA4) compared to the current…
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Responsive Search Ads Asset Report in Google Ads
Responsive search ads (RSAs) in Google Ads adapt to show more text and more relevant messages to customers. When creating an RSA, multiple headlines and…
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Page Experience Signals in Google Search
Google’s page experience signals measure how users perceive the experience of interacting with a website page and contribute to its ongoing work to ensure people…
Google Analytics 4 Events Compared to Universal Analytics
Continuing the series of articles about the new version of Google Analytics – known as Google Analytics 4 or GA4 – we look at the…
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New & Improved Crawl Stats in Google Search Console
Google recently introduced new and improved crawl stats for websites in the Search Console tool, to help site owners better understand how Googlebot crawls their…
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Google Ads Changes Location Reporting
Google has recently “simplified” the location reports in the Google Ads UI by consolidating Locations reporting into one report. The old Geographic and User location…
Activating Data Tracking in the New Google Analytics 4
Following on from last month’s announcement of the new Google Analytics 4 tracking and reporting system, we are continuing this theme with a series of…
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Updates to Report Editor in Google Ads
There have been several updates released recently to the Google Ads Report Editor which will feel more similar to Data Studio, making it easier to…
Using Auction Insights in Google Ads for Competitor Analysis
The Auction Insights sections in Google Ads offers a wealth of information about where competitors are bidding against your business. This is important information as…
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The New Google Analytics 4
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Google to Start Indexing HTTP/2 Sites
Google has recently announced that its Googlebot ‘spider’ (which indexes web pages) will start crawling some sites over the new HTTP/2 protocol from November 2020.…
New Products and Features for Google Ads
During October Google Ads introduced some new automation features and campaign types to take advantage of machine learning to serve campaigns across Google’s properties. These…