In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
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Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
Continue Reading Google’s Important Update on Display Campaigns and Targeting Expansion→
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
Links between websites and pages are a key part of any SEO strategy, particularly on Google. However, links that are intended to manipulate Google’s PageRank…
You may sometimes hear reference to ‘topic clusters’ as part of a search engine optimisation (SEO) strategy, but what are they and how different is…
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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Google recently announced that starting 30 June 2022, responsive search ads will be the only Search ad type that can be created or edited in…
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A recent notable announcement from Google is that it has updated the method it uses to generate web page titles in the search results. This…
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Last month we posted an article about Google ‘Signals’ in Analytics, and how ads may be personalised to web users based on a range of…
Continue Reading Controlling Ad Personalisation by Google and Other Networks→
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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Google recently enhanced a useful tool on its Search Engine Results Page in the USA. The ‘About This Result’ panel now provides more details about…
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Google signals has been a feature in Google Analytics for several years and will continue to apply in the new Google Analytics 4 platform. So…
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Attribution modelling for conversions has been a part of Google Analytics and Google Ads for some years. For Google Ads advertisers, customers may interact with…
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Google recently announced a new Page Experience report in Search Console which provides a summary of the user experience of visitors to your site. This…
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Over recent years the increasing use of mobile phones and the proliferation of apps that carry Google display ads has resulted in a big increase…
Continue Reading Mobile App Performance in Google Display Ads→
