This article continues our series of posts on the new version of Google Analytics (known as Google Analytics 4 or GA4) compared to the current…
Continue Reading Tracking Sessions and Users in the new Google Analytics 4→
Responsive search ads (RSAs) in Google Ads adapt to show more text and more relevant messages to customers. When creating an RSA, multiple headlines and…
Continue Reading Responsive Search Ads Asset Report in Google Ads→
Google’s page experience signals measure how users perceive the experience of interacting with a website page and contribute to its ongoing work to ensure people…
Continuing the series of articles about the new version of Google Analytics – known as Google Analytics 4 or GA4 – we look at the…
Continue Reading Google Analytics 4 Events Compared to Universal Analytics→
Google recently introduced new and improved crawl stats for websites in the Search Console tool, to help site owners better understand how Googlebot crawls their…
Continue Reading New & Improved Crawl Stats in Google Search Console→
Google has recently “simplified” the location reports in the Google Ads UI by consolidating Locations reporting into one report. The old Geographic and User location…
Following on from last month’s announcement of the new Google Analytics 4 tracking and reporting system, we are continuing this theme with a series of…
Continue Reading Activating Data Tracking in the New Google Analytics 4→
There have been several updates released recently to the Google Ads Report Editor which will feel more similar to Data Studio, making it easier to…
The Auction Insights sections in Google Ads offers a wealth of information about where competitors are bidding against your business. This is important information as…
Continue Reading Using Auction Insights in Google Ads for Competitor Analysis→
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Google has recently announced that its Googlebot ‘spider’ (which indexes web pages) will start crawling some sites over the new HTTP/2 protocol from November 2020.…
During October Google Ads introduced some new automation features and campaign types to take advantage of machine learning to serve campaigns across Google’s properties. These…
Google Ads Local campaigns are designed to help businesses provide their potential customers in their local area with the information that they need to decide…
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. Now Google Analytics provides businesses with a variety…
In a follow up to our blog published last month, ‘WordPress Version 5.5 – The Importance of Auto-Updates’, we now take a look at 10…
