Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
Understanding Canonical URLs
If your website contains any single pages that may be viewed under multiple URLs, or different pages that have very similar content, Google will see…
Discover the Wayback Machine
Things can change often and quickly on the web, but for a record of past websites, the Wayback Machine has always been a great point…
Google Shows New Website Icons in Mobile Results
Over the past month, Google has been showing small icons for each of the organic search results displayed on mobile and tablet screens. The new…
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SEO Mythbusting Videos from Google
Google has recently started to publish a series of videos under the title of ‘SEO Mythbusting’. They provide some background and insights on some of…
Structured Data and Rich Results Status Reports
Google Search can enable a rich set of features for your webpage in their search results, particularly if it understands the content of the page…
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Google Introduces New Automated Bidding Controls for Ads
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
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Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
What is Google RankBrain?
Despite its awful name, Google RankBrain is a key part of the search engine’s ranking algorithm and therefore something that needs to be considered as…
Bing Ads becomes Microsoft Advertising
Microsoft announced at the end of April that they are rebranding Bing Ads – their paid search service – as Microsoft Advertising. It would appear…
Optimising Content for Google Discover
Google Discover is the term for the information panels – usually news stories – shown on the Google Search app and in other Google browser…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
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Google’s Test My Site Gets a Full Re-build
As the mobile web is still the most widely used platform where people turn when they want to know, go, do or buy, it’s important…
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