Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
Continue Reading Mobile Speed Scores for Landing Pages in Google Ads→
There are a wide range of different metrics available to view within a Google Ads campaign, and Google have just announced a new figure that…
Whenever goals are set up in Google Analytics, there is the option to include a goal value. This will be a set value generated whenever…
Following on from the previous blog post about conversion tracking, a key part of that process should be the use of goal tracking in Google…
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
Continue Reading Calculating Conversion Cost for Google Ads→
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
Continue Reading Reviewing Anonymous Placements in Google Ads→
Google has launched an improved version of their PageSpeed Insights tool, which is now powered by the highly regarded ‘Lighthouse’ analysis engine. The issue of…
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
Continue Reading New Search Ad Position Metrics in Google Ads→
Last month Google quietly posted in a blog that their little used and much maligned social network – Google+ – will soon be ‘sunsetted’ and…
Continue Reading Google+ Days Are Numbered – But Should We Care?→
Google recently released an inside look into its data centres for the first time. Up until then they have kept their sites under close guard,…
Over the past year, Facebook has been developing its standalone ‘Local’ app for mobile, and making it available globally so that it is becoming a…
Continue Reading Marketing With Facebook Local Business Pages→
Following on from our previous post about verifying and updating your Google My Business listings, every local business should also ensure that they are visible…
Continue Reading Getting Listed on Local Business Directories→
This month our blog posts are focused on local search marketing issues, which have always been an important consideration for many companies that target a…
