Engagement Metrics in Google Analytics 4
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…
Google Analytics 4 Reporting & Demo Account
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
Continue Reading Google Analytics 4 Reporting & Demo Account→
Tracking Sessions and Users in the new Google Analytics 4
This article continues our series of posts on the new version of Google Analytics (known as Google Analytics 4 or GA4) compared to the current…
Continue Reading Tracking Sessions and Users in the new Google Analytics 4→
Google Analytics 4 Events Compared to Universal Analytics
Continuing the series of articles about the new version of Google Analytics – known as Google Analytics 4 or GA4 – we look at the…
Continue Reading Google Analytics 4 Events Compared to Universal Analytics→
Activating Data Tracking in the New Google Analytics 4
Following on from last month’s announcement of the new Google Analytics 4 tracking and reporting system, we are continuing this theme with a series of…
Continue Reading Activating Data Tracking in the New Google Analytics 4→
The New Google Analytics 4
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Controlling Data Use in Google Analytics
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. Now Google Analytics provides businesses with a variety…
The End of Third Party Cookies?
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
Online Marketing Strategies for a New Decade
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
Google’s New Personal Analytics Reports Announced Today
In a surprise new move, Google has just announced that they are launching a new Personal Analytics service today, which will use all the data…
Continue Reading Google’s New Personal Analytics Reports Announced Today→
Using Goal Values in Google Analytics
Whenever goals are set up in Google Analytics, there is the option to include a goal value. This will be a set value generated whenever…
Setting Up Goals in Google Analytics
Following on from the previous blog post about conversion tracking, a key part of that process should be the use of goal tracking in Google…
New Cross Device Reports in Google Analytics
Last month we posted about the new Google Signals option in Google Analytics that needed to be activated in order to view data about Cross…
Continue Reading New Cross Device Reports in Google Analytics→
Activating Google Signals in Analytics
Google Signals is a new option that’s starting to roll out across Google Analytics accounts, and needs to be activated for users to access some…
Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…