Continuing the series of articles about the new version of Google Analytics – known as Google Analytics 4 or GA4 – we look at the…
Continue Reading Google Analytics 4 Events Compared to Universal Analytics→
Following on from last month’s announcement of the new Google Analytics 4 tracking and reporting system, we are continuing this theme with a series of…
Continue Reading Activating Data Tracking in the New Google Analytics 4→
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. Now Google Analytics provides businesses with a variety…
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
In a surprise new move, Google has just announced that they are launching a new Personal Analytics service today, which will use all the data…
Continue Reading Google’s New Personal Analytics Reports Announced Today→
Whenever goals are set up in Google Analytics, there is the option to include a goal value. This will be a set value generated whenever…
Following on from the previous blog post about conversion tracking, a key part of that process should be the use of goal tracking in Google…
Last month we posted about the new Google Signals option in Google Analytics that needed to be activated in order to view data about Cross…
Continue Reading New Cross Device Reports in Google Analytics→
Google Signals is a new option that’s starting to roll out across Google Analytics accounts, and needs to be activated for users to access some…
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
Continue Reading New User Focused Reports in Google Analytics→
In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
Continue Reading New Tools For Managing Google Analytics Users→
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
