Google Ads Bid Strategy Report
A useful report within Google Ads is the bid strategy one which is an important tool to understand how Smart Bidding strategies on Search are…
Coronavirus and Google Ads Management
Recent stats from the U.S. state that due to Coronavirus, visits to bricks and mortar stores in the week prior to March 25th compared to…
Coping with Coronavirus
The coronavirus (COVID-19) pandemic has rapidly become a global concern over the past few weeks, and with the news dominated by regularly changing events, one…
Using the Performance Planner Tool in Google Ads
Performance Planner is a useful tool in Google Ads (which is available under the Tools menu) that provides directional insights into how changes could impact…
Continue Reading Using the Performance Planner Tool in Google Ads→
New Removals Report in Google Search Console
At the end of January Google announced the launch of a new version of the Removals report in Search Console. The report allows site owners…
Continue Reading New Removals Report in Google Search Console→
Core Updates in Google’s Search Algorithms
Google is constantly updating its search algorithms to give searchers the best user experience with the most relevant results for their search. In turn, SEOs…
Continue Reading Core Updates in Google’s Search Algorithms→
The End of Third Party Cookies?
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
Google Smart Shopping Campaigns – Pros & Cons
The new Smart Shopping campaigns in Google Ads are designed to simplify campaign management, maximise conversion value and expand advert reach. This campaign type combines…
Continue Reading Google Smart Shopping Campaigns – Pros & Cons→
Bid Adjustments vs. Auto Bidding in Google Ads
Bid adjustments in Google Ads have been available for some years and provide a key management tool to help advertisers control their ad rankings and…
Continue Reading Bid Adjustments vs. Auto Bidding in Google Ads→
Online Marketing Strategies for a New Decade
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
Lead Form Extensions in Google Ads
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
Google Search Console adds Messages section
With Google Search Console becoming more useful with the addition of new tools and functionality, anyone reviewing the SEO performance of their site should have…
Continue Reading Google Search Console adds Messages section→
Google Rolls Out the Latest Search Algorithm: BERT
Google recently made the largest change to its search system since the company introduced RankBrain, almost 5 years ago. Designed to better understand what’s important…
Continue Reading Google Rolls Out the Latest Search Algorithm: BERT→
New Explanations Showing in Google Ads
We can all feel like Google Ads needs an explanation at times, and now Google has added a new ‘Explanations’ feature for users. This is…
Speed Reports Appear in Google Search Console
As part of the continued development of Search Console as a website optimisation tool, Google has just added a new ‘Speed’ report, initially as an…
Continue Reading Speed Reports Appear in Google Search Console→