Analysis Tools in Google Analytics 4
As part of our regular series of articles on the new Google Analytics 4 (GA4) reporting tool, this month we look at the analysis options…
Google Ads Bid Levels – Improvement Through Quality Scores and Rank
First page bid levels are an important element within Google Ads in terms of keyword management and visibility, so it’s vital to understand what they…
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Google Releases Tool to Manage Reviews in My Business
Attaining positive reviews on a Google My Business listing is important because what other people have to say about a business carries more weight than…
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Engagement Metrics in Google Analytics 4
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…
Google’s Privacy-First Web Announcement
Google recently announced that it’s charting a course towards a more privacy-first web, with the phasing out of third-party tracking cookies. What does this now…
Google Ads Makes Responsive Search Ads the Default
Google recently announced that Responsive Search Ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, although expanded text ads…
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Google Analytics 4 Reporting & Demo Account
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
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Google Ads Updates Phrase & Broad Match Modified Keywords
In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
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Would Google Really Exit the Australian Search Market?
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
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Tracking Sessions and Users in the new Google Analytics 4
This article continues our series of posts on the new version of Google Analytics (known as Google Analytics 4 or GA4) compared to the current…
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Responsive Search Ads Asset Report in Google Ads
Responsive search ads (RSAs) in Google Ads adapt to show more text and more relevant messages to customers. When creating an RSA, multiple headlines and…
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Page Experience Signals in Google Search
Google’s page experience signals measure how users perceive the experience of interacting with a website page and contribute to its ongoing work to ensure people…
Google Analytics 4 Events Compared to Universal Analytics
Continuing the series of articles about the new version of Google Analytics – known as Google Analytics 4 or GA4 – we look at the…
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New & Improved Crawl Stats in Google Search Console
Google recently introduced new and improved crawl stats for websites in the Search Console tool, to help site owners better understand how Googlebot crawls their…
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Google Ads Changes Location Reporting
Google has recently “simplified” the location reports in the Google Ads UI by consolidating Locations reporting into one report. The old Geographic and User location…