In response to Google’s research that 61% of marketing decision makers struggled to access or integrate the data they needed last year, they created Data…
Continue Reading Google Simplifies Data Studio Reports With AdWords Data Control→
All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
Continue Reading New Innovations with the AdWords Experience→
It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
Continue Reading Quicker Landing Page Loading With Parallel Tracking→
The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
Continue Reading Google “Simplifies” AdWords Ad Rotation Settings→
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
Continue Reading Tips for Google Merchant Centre & Shopping Campaigns→
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
Continue Reading Post Code Targeting for AdWords in Australia→
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
Continue Reading Google Introduces ‘Maximize Conversions’ with Smart Bidding→
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
Continue Reading AdWords Quality Score Reporting is Improved→
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
Continue Reading Google Rolls Out Smart Display Campaigns for AdWords→
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
