Google recently introduced some useful new AdWords features, about which e-Commerce retailers should be aware. 1. Promotion extensions These ad extensions allow you to append…
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Charities and non-profits who use Google AdWords Grants accounts have received notifications of changes to some key policies for 2018 which may have an impact…
In response to Google’s research that 61% of marketing decision makers struggled to access or integrate the data they needed last year, they created Data…
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All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
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It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
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The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
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At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
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Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
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Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
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Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
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During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
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Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
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