Google’s Changes to AdWords Daily Budgets
The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Google “Simplifies” AdWords Ad Rotation Settings
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
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Tips for Google Merchant Centre & Shopping Campaigns
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
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Post Code Targeting for AdWords in Australia
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
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Call Bid Adjustments in AdWords
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Using Responsive Ads in AdWords
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Google Releases New Audience Targeting in AdWords
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
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Google Introduces ‘Maximize Conversions’ with Smart Bidding
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
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AdWords Quality Score Reporting is Improved
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
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Google Rolls Out Smart Display Campaigns for AdWords
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
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Google AdWords Exact Match Close Variants
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
Google’s Filtering of ‘Bad Ads’
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
Managing Low Search Volume Terms in AdWords
One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
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Google AdWords Checklist for 2017
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
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