Call Bid Adjustments in AdWords
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Using Responsive Ads in AdWords
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Google Releases New Audience Targeting in AdWords
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Google Introduces ‘Maximize Conversions’ with Smart Bidding
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
Continue Reading Google Introduces ‘Maximize Conversions’ with Smart Bidding→
AdWords Quality Score Reporting is Improved
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
Continue Reading AdWords Quality Score Reporting is Improved→
Google Rolls Out Smart Display Campaigns for AdWords
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
Continue Reading Google Rolls Out Smart Display Campaigns for AdWords→
Google AdWords Exact Match Close Variants
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
Google’s Filtering of ‘Bad Ads’
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
Managing Low Search Volume Terms in AdWords
One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
Continue Reading Managing Low Search Volume Terms in AdWords→
Google AdWords Checklist for 2017
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
Continue Reading The Relationship Between PPC (AdWords) and SEO→
Mobile Advert Extensions: Click-to-message Roll-out
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
Continue Reading Mobile Advert Extensions: Click-to-message Roll-out→
Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
New AdWords Price Extensions Introduced
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
Shopping Ads Now Target Mobile Users on Google Images
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
Continue Reading Shopping Ads Now Target Mobile Users on Google Images→