Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
Continue Reading Google Introduces ‘Maximize Conversions’ with Smart Bidding→
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
Continue Reading AdWords Quality Score Reporting is Improved→
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
Continue Reading Google Rolls Out Smart Display Campaigns for AdWords→
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
Continue Reading Managing Low Search Volume Terms in AdWords→
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
Continue Reading The Relationship Between PPC (AdWords) and SEO→
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
Continue Reading Mobile Advert Extensions: Click-to-message Roll-out→
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
Continue Reading Shopping Ads Now Target Mobile Users on Google Images→
Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
Continue Reading Google Rolls Out More Defenses to Thwart Clickjacking→
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
Continue Reading Google adds new features to the AdWords Display Network→
