Click Share Data Coming to Google Ads
There are a wide range of different metrics available to view within a Google Ads campaign, and Google have just announced a new figure that…
Calculating Conversion Cost for Google Ads
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
Continue Reading Calculating Conversion Cost for Google Ads→
Search Marketing with Voice Search Tools
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
Reviewing Anonymous Placements in Google Ads
If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
Continue Reading Reviewing Anonymous Placements in Google Ads→
Use a Shopping Campaign to Promote Local Inventory
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
New Search Ad Position Metrics in Google Ads
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
Continue Reading New Search Ad Position Metrics in Google Ads→
New Ad Strength Scores for Google’s Responsive Search Ads
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
Continue Reading New Ad Strength Scores for Google’s Responsive Search Ads→
Google Ads Adds Further Expansion to ETAs
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…
Mobile Targeting with Google Display Ads
The Display Network within Google Ads (AdWords) has always enabled advertisers to expand their online reach by placing text or banner ads across a wide…
Conversion Attribution in Google Ads
An essential part of any Google Ads campaign is conversion tracking, so that an advertiser can tell which keywords and ads are working best. However,…
Google Launches Responsive Search Ads
In a recent announcement, Google is introducing a new Search ad product that uses machine learning to adapt to users’ queries. The so called ‘Responsive…
Google Introduces Smart Campaigns for Small Businesses
On July 24th Google AdWords will officially become ‘Google Ads’ and as the first new solution to launch under that new branding, Google has introduced…
Continue Reading Google Introduces Smart Campaigns for Small Businesses→
Google AdWords to Disappear
No, this is not as bad as it sounds, but Google AdWords is going to change in July 2018, with a rebranding to Google Ads.…
Tracking Phone Calls from AdWords
It’s vital to track conversions from advertising spend on AdWords, whether they are sales, online enquiries, sign-ups or other actions that might take place following…
Tracking Local Conversions in Google AdWords
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
Continue Reading Tracking Local Conversions in Google AdWords→