By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
Continue Reading Over 50% of Google Searches End Without a Click→
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
Continue Reading Google Introduces New Automated Bidding Controls for Ads→
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
Continue Reading Cross Device Activity Added to Attribution Reports in Google Ads→
Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
Continue Reading Average Position Metric to Disappear from Google Ads→
Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
Continue Reading Mobile Speed Scores for Landing Pages in Google Ads→
There are a wide range of different metrics available to view within a Google Ads campaign, and Google have just announced a new figure that…
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
Continue Reading Calculating Conversion Cost for Google Ads→
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
Continue Reading Reviewing Anonymous Placements in Google Ads→
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
Continue Reading New Search Ad Position Metrics in Google Ads→
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
Continue Reading New Ad Strength Scores for Google’s Responsive Search Ads→
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…
