Developments With The New Google Analytics 4
Just over a year ago Google launched the new Google Analytics 4 reporting tool out of beta and made it available to all users. It…
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Google’s New Click Tracking ID for Apple’s iOS 14.5
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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Using ‘Signals’ Data Collection in Google Analytics
Google signals has been a feature in Google Analytics for several years and will continue to apply in the new Google Analytics 4 platform. So…
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Tracking Facebook Activity in Google Analytics
If you attract website visits from Facebook, you can review the performance data for these users once they are on your website by using Google…
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Using Audiences in Google Analytics 4
This latest article in our series covering the new Google Analytics 4 (GA4) reporting tool looks at the use of Audiences, for reporting or use…
Analysis Tools in Google Analytics 4
As part of our regular series of articles on the new Google Analytics 4 (GA4) reporting tool, this month we look at the analysis options…
Engagement Metrics in Google Analytics 4
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…
Google Analytics 4 Reporting & Demo Account
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
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Tracking Sessions and Users in the new Google Analytics 4
This article continues our series of posts on the new version of Google Analytics (known as Google Analytics 4 or GA4) compared to the current…
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Google Analytics 4 Events Compared to Universal Analytics
Continuing the series of articles about the new version of Google Analytics – known as Google Analytics 4 or GA4 – we look at the…
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Activating Data Tracking in the New Google Analytics 4
Following on from last month’s announcement of the new Google Analytics 4 tracking and reporting system, we are continuing this theme with a series of…
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The New Google Analytics 4
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Controlling Data Use in Google Analytics
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. Now Google Analytics provides businesses with a variety…
The End of Third Party Cookies?
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
Online Marketing Strategies for a New Decade
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
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