Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
What is Google RankBrain?
Despite its awful name, Google RankBrain is a key part of the search engine’s ranking algorithm and therefore something that needs to be considered as…
Bing Ads becomes Microsoft Advertising
Microsoft announced at the end of April that they are rebranding Bing Ads – their paid search service – as Microsoft Advertising. It would appear…
Optimising Content for Google Discover
Google Discover is the term for the information panels – usually news stories – shown on the Google Search app and in other Google browser…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
Continue Reading Cross Device Activity Added to Attribution Reports in Google Ads→
Google’s Test My Site Gets a Full Re-build
As the mobile web is still the most widely used platform where people turn when they want to know, go, do or buy, it’s important…
Continue Reading Google’s Test My Site Gets a Full Re-build→
Google’s New Personal Analytics Reports Announced Today
In a surprise new move, Google has just announced that they are launching a new Personal Analytics service today, which will use all the data…
Continue Reading Google’s New Personal Analytics Reports Announced Today→
Announcing Domain-wide Data now in Search Console
In a follow-up to our latest blog on Search console, Index Coverage Status Reports in Google Search Console, this one takes a look at Google’s…
Continue Reading Announcing Domain-wide Data now in Search Console→
Average Position Metric to Disappear from Google Ads
Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
Continue Reading Average Position Metric to Disappear from Google Ads→
Index Coverage Status reports in Google Search Console
We’ve covered Google Search Console in previous posts, and anyone running a website who is concerned about Google traffic to their site should have this…
Continue Reading Index Coverage Status reports in Google Search Console→
Mobile Speed Scores for Landing Pages in Google Ads
Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
Continue Reading Mobile Speed Scores for Landing Pages in Google Ads→
Click Share Data Coming to Google Ads
There are a wide range of different metrics available to view within a Google Ads campaign, and Google have just announced a new figure that…
Using Goal Values in Google Analytics
Whenever goals are set up in Google Analytics, there is the option to include a goal value. This will be a set value generated whenever…
Setting Up Goals in Google Analytics
Following on from the previous blog post about conversion tracking, a key part of that process should be the use of goal tracking in Google…
Calculating Conversion Cost for Google Ads
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
Continue Reading Calculating Conversion Cost for Google Ads→