Lead Form Extensions in Google Ads
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
Google Search Console adds Messages section
With Google Search Console becoming more useful with the addition of new tools and functionality, anyone reviewing the SEO performance of their site should have…
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Google Rolls Out the Latest Search Algorithm: BERT
Google recently made the largest change to its search system since the company introduced RankBrain, almost 5 years ago. Designed to better understand what’s important…
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New Explanations Showing in Google Ads
We can all feel like Google Ads needs an explanation at times, and now Google has added a new ‘Explanations’ feature for users. This is…
Speed Reports Appear in Google Search Console
As part of the continued development of Search Console as a website optimisation tool, Google has just added a new ‘Speed’ report, initially as an…
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Automated Ads Bidding – Best Practice and Strategy
In a follow-up to our previous blog post in April 2018 – How Good Is AdWords Automated Bidding? – we now take a look at automated…
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Google Updates Search Console Performance Report With Fresher Data
In a recent development, Google has improved the data freshness in the Search Console performance report (which helps webmasters and site owners better understand how…
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Optimising for ‘People Also Ask’ Results
You may have noticed the appearance of ‘People Also Ask’ panels in the Google search results over the past few months, where additional questions are…
Changes to ‘nofollow’ Link Identifiers
A key element of website links and their use in link building and SEO has been the use of “nofollow” link attributes. These link controls…
Google Introduces New Slider Setting to Target Similar Audiences
Further to our blog post on June 7th 2019: Google Introduces New Automated Bidding Controls for Ads, at the ‘Google Marketing Live‘ show in the…
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Google Faces Antitrust Investigation by 50 US States and Territories
In a recent development, fifty US states and territories, led by Texas, announced an investigation into Google’s “potential monopolistic behavior” as regulators are growing more…
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Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
Understanding Canonical URLs
If your website contains any single pages that may be viewed under multiple URLs, or different pages that have very similar content, Google will see…