Page Experience and Search Rankings
A significant part of any website marketing strategy is to consider page experience and the overall user experience (UX) of a site, as this can…
Google Discovery Ad Campaigns Now Available Globally
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
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Retail Category Reporting for Search & Shopping Ads Performance
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
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Google Ads Top Signals Provide More Insight into Bid Strategies
In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time ( Google…
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Google Ads Automation for the ‘New Normal’
Digital marketers can utilise machine learning and automation to help embrace and adapt to the ‘new normal’ after the current coronavirus crisis subsides, by making…
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Google Plans New Advertiser Verification Process
At the end of April, Google announced that they plan to extend their identity verification for all Google Ads advertisers, which will provide greater transparency…
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Google Ads provide COVID-19 ad credits for SMEs
At the end of March, as the COVID-19 pandemic started to have a significant impact on the global economy, Google announced a range of financial…
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Google Ads amends Call Only ads
Google has recently announced a change to the Call-Only advert option in Google Ads, which previously only allowed searchers to call a business and not…
Google Ads Tips in Response to COVID-19
Google has provided some useful recommendations about the best way to manage Ads campaigns (including ‘Smart’ ones) during the COVID-19 crisis. With the changes in…
Google Ads Bid Strategy Report
A useful report within Google Ads is the bid strategy one which is an important tool to understand how Smart Bidding strategies on Search are…
Coronavirus and Google Ads Management
Recent stats from the U.S. state that due to Coronavirus, visits to bricks and mortar stores in the week prior to March 25th compared to…
Coping with Coronavirus
The coronavirus (COVID-19) pandemic has rapidly become a global concern over the past few weeks, and with the news dominated by regularly changing events, one…
Using the Performance Planner Tool in Google Ads
Performance Planner is a useful tool in Google Ads (which is available under the Tools menu) that provides directional insights into how changes could impact…
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New Removals Report in Google Search Console
At the end of January Google announced the launch of a new version of the Removals report in Search Console. The report allows site owners…
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Core Updates in Google’s Search Algorithms
Google is constantly updating its search algorithms to give searchers the best user experience with the most relevant results for their search. In turn, SEOs…
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