In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
Continue Reading Filtering Internal Traffic from Google Analytics 4→
The use of video advertising has become a bigger part of Google Ads over recent years, but a barrier for many companies is the production…
Continue Reading Google Ads Video Creation Tool and Asset Library→
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
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In another recent development by Google to make the new Google Analytics 4 (GA4) platform more user-friendly, they have added a new automatic ‘enhanced measurement’…
Continue Reading New Form Interactions Event in Google Analytics 4→
In a significant change to Google Ads, from May 1, 2023 it will no longer generate similar audiences (also referred to as “similar segments”) for…
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When Google launched their new Analytics platform – known as Google Analytics 4 (GA4) – bounce rate was considered to be a deprecated metric, so…
Continue Reading Google Analytics 4 Retains Bounce Rate as a Metric→
The accurate measurement of digital advertising is fundamental for it to achieve the optimal results and so it relies on robust website tagging to help…
Continue Reading Global Site Tag Becomes Simplified Google Tag→
Performance Planner is a Google Ads tool that enables the creation of plans for advertising spend and to determine how changes to campaigns might affect…
In a continuation of our blog articles on Google Ads we now take a look at aspects of the reporting in Google Merchant Center which…
Continue Reading Useful Reports for Google Shopping Campaigns→
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
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Google Analytics 4 has different features available for analysis (or building of retargeting audiences). These include comparisons, segments and audiences. The way they’re used can…
Continue Reading Comparisons, Segments and Audiences in Google Analytics 4→
It’s important that Google Ads marketers deliver the right messaging to searchers, at the right moment and create the best messages to improve ad relevance…
Continue Reading Writing Effective Responsive Search Ads for Google Search→
Google Discovery ads are a relatively new option in Google Ads, and provide engaging, personalised ads that appear in Google’s feeds on the YouTube app,…
Continue Reading How to Optimise Google Discovery Campaigns→
In a continuation of our blog series about Google Ads rolling out Performance Max Campaigns (Nov 2021) and upgrading to Performance Max Campaigns (Feb 2022),…
Continue Reading Performance Max Campaign Optimisation in Google Ads→
