Using Experiments in Google Ads
Google Ads provides advertisers with the opportunity to create experiments for ad campaigns, which can enable users to understand the impact of any planned changes…
Migrate Google Analytics Goals From UA to GA4
In a long awaited move, Google has started to roll out a migration tool for Universal Analytics properties (UA) to migrate existing goals into a…
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About Google’s Search Rater Guidelines
Back in January we published an article about the principles of EAT used by Google when assessing the quality and relevancy of websites for search.…
Using Auto Applied Recommendations in Google Ads
In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts unless the…
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Universal Analytics given notice by Google
The original ‘Universal’ version of Google Analytics has now been given notice by Google with a set date when it will be discontinued, as Google…
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Bid Controls in Google’s Smart Shopping Campaigns
Continuing our series of articles on Google Ads Shopping campaigns, and as a follow up to our recent focus on Ad Extensions in Google Shopping…
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Using TF-IDF Analysis In SEO
As SEO has become more sophisticated, there are numerous tools that can be used to help develop well targeted content, optimised for Google and other…
Upgrading to Performance Max Campaigns
In a follow up to our November 2021 blog, Google Ads Rolls Out Performance Max Campaigns, we now take a look at upgrading to Performance…
Ad Extensions in Google Shopping Campaigns
The addition of ad extensions for traditional Search Campaigns in Google Ads is common practice these days, as they can be added for no additional…
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Understanding EAT When Optimising For Google
The online world is full of acronyms and one acronym that you may sometimes hear is E-A-T. This is a key part of Google’s quality…
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How To Improve Quality Score in Google Ads
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
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Using Local Inventory Ads In Google Shopping Campaigns
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
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Video: Trillions of Questions, No Easy Answers
Back in October 2020, Google added a new video on YouTube called “Trillions of Questions, No Easy Answers: A (home) movie about how Google Search…
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Refresher – Google Ads Smart Bidding & Automated Bid Strategies
In a continuation of our blog series on Google Ads smart bidding and automated bid strategies we take a refreshed look at the current situation…
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‘New Customer Acquisition’ Goal for Smart Shopping Campaigns
Google recently released a new feature for Smart Shopping Campaigns (SSC) – ‘new customer acquisition’ goal. It infers this increases the number of new customers…
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