How To Improve Quality Score in Google Ads
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
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Using Local Inventory Ads In Google Shopping Campaigns
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
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Refresher – Google Ads Smart Bidding & Automated Bid Strategies
In a continuation of our blog series on Google Ads smart bidding and automated bid strategies we take a refreshed look at the current situation…
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‘New Customer Acquisition’ Goal for Smart Shopping Campaigns
Google recently released a new feature for Smart Shopping Campaigns (SSC) – ‘new customer acquisition’ goal. It infers this increases the number of new customers…
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Google Ads Rolls Out Performance Max Campaigns
In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
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Google’s Important Update on Display Campaigns and Targeting Expansion
Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
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How Helpful Are Google Ads Support Calls?
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
Changes to the Search Terms Report in Google Ads
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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Google’s Expanded Text Ads to be Phased Out in June 2022
Google recently announced that starting 30 June 2022, responsive search ads will be the only Search ad type that can be created or edited in…
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Controlling Ad Personalisation by Google and Other Networks
Last month we posted an article about Google ‘Signals’ in Analytics, and how ads may be personalised to web users based on a range of…
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Google’s New Click Tracking ID for Apple’s iOS 14.5
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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The Benefits of Attribution Model Reporting
Attribution modelling for conversions has been a part of Google Analytics and Google Ads for some years. For Google Ads advertisers, customers may interact with…
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Mobile App Performance in Google Display Ads
Over recent years the increasing use of mobile phones and the proliferation of apps that carry Google display ads has resulted in a big increase…
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Image Extensions Introduced into Google Ads
Google recently launched image extensions within Google Ads to all advertisers. It had previously been running these in a beta program since July 2020, which…
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Google Ads Reorganises its Smart Bidding Strategies
From late April 2021 Google Ads reorganised its Smart Bidding strategies. For most advertisers, the only change will be a switch to a different bidding…
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