In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
Continue Reading Google Ads Updates Phrase & Broad Match Modified Keywords→
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
Continue Reading Would Google Really Exit the Australian Search Market?→
Responsive search ads (RSAs) in Google Ads adapt to show more text and more relevant messages to customers. When creating an RSA, multiple headlines and…
Continue Reading Responsive Search Ads Asset Report in Google Ads→
Google has recently “simplified” the location reports in the Google Ads UI by consolidating Locations reporting into one report. The old Geographic and User location…
There have been several updates released recently to the Google Ads Report Editor which will feel more similar to Data Studio, making it easier to…
The Auction Insights sections in Google Ads offers a wealth of information about where competitors are bidding against your business. This is important information as…
Continue Reading Using Auction Insights in Google Ads for Competitor Analysis→
During October Google Ads introduced some new automation features and campaign types to take advantage of machine learning to serve campaigns across Google’s properties. These…
Google Ads Local campaigns are designed to help businesses provide their potential customers in their local area with the information that they need to decide…
In our continuing series of articles about automated bid strategies in Google Ads, we now take a look at how – when checking campaign performance…
Continue Reading Automated Bid Strategy Status in Google Ads→
Google recently rolled out Smart campaigns to all 150 countries where Google Ads is available, to assist small businesses that are looking for tools to…
Continue Reading How Smart Campaigns Can Help Small Businesses→
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
Continue Reading Google Discovery Ad Campaigns Now Available Globally→
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
Continue Reading Retail Category Reporting for Search & Shopping Ads Performance→
In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time ( Google…
Continue Reading Google Ads Top Signals Provide More Insight into Bid Strategies→
Digital marketers can utilise machine learning and automation to help embrace and adapt to the ‘new normal’ after the current coronavirus crisis subsides, by making…
Continue Reading Google Ads Automation for the ‘New Normal’→
At the end of April, Google announced that they plan to extend their identity verification for all Google Ads advertisers, which will provide greater transparency…
Continue Reading Google Plans New Advertiser Verification Process→
