In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
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Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
Continue Reading Google’s Important Update on Display Campaigns and Targeting Expansion→
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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Google recently announced that starting 30 June 2022, responsive search ads will be the only Search ad type that can be created or edited in…
Continue Reading Google’s Expanded Text Ads to be Phased Out in June 2022→
Last month we posted an article about Google ‘Signals’ in Analytics, and how ads may be personalised to web users based on a range of…
Continue Reading Controlling Ad Personalisation by Google and Other Networks→
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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Attribution modelling for conversions has been a part of Google Analytics and Google Ads for some years. For Google Ads advertisers, customers may interact with…
Continue Reading The Benefits of Attribution Model Reporting→
Over recent years the increasing use of mobile phones and the proliferation of apps that carry Google display ads has resulted in a big increase…
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Google recently launched image extensions within Google Ads to all advertisers. It had previously been running these in a beta program since July 2020, which…
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From late April 2021 Google Ads reorganised its Smart Bidding strategies. For most advertisers, the only change will be a switch to a different bidding…
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First page bid levels are an important element within Google Ads in terms of keyword management and visibility, so it’s vital to understand what they…
Continue Reading Google Ads Bid Levels – Improvement Through Quality Scores and Rank→
Google recently announced that Responsive Search Ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, although expanded text ads…
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In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
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The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
Continue Reading Would Google Really Exit the Australian Search Market?→
