Insights in Google Analytics 4 (GA4)
In our continuing blog series on Google Analytics 4 (GA4) – which will become the only version of Analytics to collect data in 2 months…
Common FAQs About Privacy and Google Ads
Marketers who use Google Ads want to make their ads are targeted as possible, particularly through search and display options. However, from the consumer viewpoint,…
Google’s Search Status Dashboard
The Google Search Status Dashboard provides some interesting status information on the systems that power Google Search and shows the issues that affect many sites…
GA4 User Engagement Metrics Compared to Universal Analytics
In our latest article focusing on the new Google Analytics 4 (GA4), this month we take a look the differences in analysing user behavior in…
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Business Information in Google Ads & the Visual Elements Gallery
Google recently launched a new beta version of ‘Business Information’ that complements existing desktop and mobile text ads with business assets, like business name and…
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Search trends data in Google Ads Insights
If you’re advertising online with Google Ads there is a menu option for Insights, which includes a Search Trends report. This can help you to…
Microsoft Releases a new AI-powered Bing Search
Microsoft recently announced the launch of its new AI-powered Bing search engine and Edge browser, which is designed to to deliver better search, more complete…
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Google AI v ChatGPT and the Search Chatbot Race
With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
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Google Optimize Discontinued in Sept 2023
Google has announced that they will be ending their Optimize tool in September this year. This has been available for more than 10 years as…
Behavioural Modelling in Google Analytics 4
In our continuing series of articles on Google Analytics 4 (GA4), we now take a look at the behavioural modelling for consent mode, which is…
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Google Adds Experience to its EAT Guidelines
In a follow up to our blog article in January last year (‘Understanding EAT When Optimising For Google’), we now take a look at how…
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Google Analytics 4 Transition Reminder
As we enter 2023, this is a reminder that Google Analytics is changing and by July this year, the established Universal Analytics reports will stop…
Using Data-Driven Attribution For Better Results
In our continuing series of articles on Conversion Attribution in Google Ads – and in a supplementary post to our one on The Benefits of…
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Filtering Internal Traffic from Google Analytics 4
In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
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Google Ads Video Creation Tool and Asset Library
The use of video advertising has become a bigger part of Google Ads over recent years, but a barrier for many companies is the production…
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