Microsoft recently announced the launch of its new AI-powered Bing search engine and Edge browser, which is designed to to deliver better search, more complete…
Continue Reading Microsoft Releases a new AI-powered Bing Search→
With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
Continue Reading Google AI v ChatGPT and the Search Chatbot Race→
Google has announced that they will be ending their Optimize tool in September this year. This has been available for more than 10 years as…
In our continuing series of articles on Google Analytics 4 (GA4), we now take a look at the behavioural modelling for consent mode, which is…
Continue Reading Behavioural Modelling in Google Analytics 4→
In a follow up to our blog article in January last year (‘Understanding EAT When Optimising For Google’), we now take a look at how…
Continue Reading Google Adds Experience to its EAT Guidelines→
As we enter 2023, this is a reminder that Google Analytics is changing and by July this year, the established Universal Analytics reports will stop…
In our continuing series of articles on Conversion Attribution in Google Ads – and in a supplementary post to our one on The Benefits of…
Continue Reading Using Data-Driven Attribution For Better Results→
In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
Continue Reading Filtering Internal Traffic from Google Analytics 4→
The use of video advertising has become a bigger part of Google Ads over recent years, but a barrier for many companies is the production…
Continue Reading Google Ads Video Creation Tool and Asset Library→
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
Continue Reading Understanding the Performance Report in Google Search Console→
In another recent development by Google to make the new Google Analytics 4 (GA4) platform more user-friendly, they have added a new automatic ‘enhanced measurement’…
Continue Reading New Form Interactions Event in Google Analytics 4→
In a significant change to Google Ads, from May 1, 2023 it will no longer generate similar audiences (also referred to as “similar segments”) for…
Continue Reading Google Ads Makes Changes to Audience Targeting→
When Google launched their new Analytics platform – known as Google Analytics 4 (GA4) – bounce rate was considered to be a deprecated metric, so…
Continue Reading Google Analytics 4 Retains Bounce Rate as a Metric→
The accurate measurement of digital advertising is fundamental for it to achieve the optimal results and so it relies on robust website tagging to help…
Continue Reading Global Site Tag Becomes Simplified Google Tag→
Performance Planner is a Google Ads tool that enables the creation of plans for advertising spend and to determine how changes to campaigns might affect…
