In our latest article focusing on the new Google Analytics 4 (GA4), this month we take a look the differences in analysing user behavior in…
Continue Reading GA4 User Engagement Metrics Compared to Universal Analytics→
Google recently launched a new beta version of ‘Business Information’ that complements existing desktop and mobile text ads with business assets, like business name and…
Continue Reading Business Information in Google Ads & the Visual Elements Gallery→
If you’re advertising online with Google Ads there is a menu option for Insights, which includes a Search Trends report. This can help you to…
Microsoft recently announced the launch of its new AI-powered Bing search engine and Edge browser, which is designed to to deliver better search, more complete…
Continue Reading Microsoft Releases a new AI-powered Bing Search→
With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
Continue Reading Google AI v ChatGPT and the Search Chatbot Race→
Google has announced that they will be ending their Optimize tool in September this year. This has been available for more than 10 years as…
In our continuing series of articles on Google Analytics 4 (GA4), we now take a look at the behavioural modelling for consent mode, which is…
Continue Reading Behavioural Modelling in Google Analytics 4→
In a follow up to our blog article in January last year (‘Understanding EAT When Optimising For Google’), we now take a look at how…
Continue Reading Google Adds Experience to its EAT Guidelines→
As we enter 2023, this is a reminder that Google Analytics is changing and by July this year, the established Universal Analytics reports will stop…
In our continuing series of articles on Conversion Attribution in Google Ads – and in a supplementary post to our one on The Benefits of…
Continue Reading Using Data-Driven Attribution For Better Results→
In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
Continue Reading Filtering Internal Traffic from Google Analytics 4→
The use of video advertising has become a bigger part of Google Ads over recent years, but a barrier for many companies is the production…
Continue Reading Google Ads Video Creation Tool and Asset Library→
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
Continue Reading Understanding the Performance Report in Google Search Console→
In another recent development by Google to make the new Google Analytics 4 (GA4) platform more user-friendly, they have added a new automatic ‘enhanced measurement’…
Continue Reading New Form Interactions Event in Google Analytics 4→
In a significant change to Google Ads, from May 1, 2023 it will no longer generate similar audiences (also referred to as “similar segments”) for…
Continue Reading Google Ads Makes Changes to Audience Targeting→
