GA4 vs. UA Conversion Discrepancies
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has brought about a conundrum of conversion differences that leave marketers scratching their heads.…
Google Discovery Ads Upgrade to Demand Gen Campaigns
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
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Brand Settings for Google Search and Performance Max Campaigns
In today’s digital landscape, where competition for consumer attention is fiercer than ever, brands must continually seek innovative ways to make their mark. Two Google…
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Data Differences & Thresholds in GA4 vs. UA
In our continuing blog series about the new Google Analytics 4 interface (GA4), we now take a look at some of the data differences and…
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Google’s Guidelines on Page Experience and Crafting Helpful Content
As the dominant search engine, Google continually refines its algorithms to ensure users have the best possible experience. In recent years, two key factors have…
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GA4 Data Retention and Exploration Reports
In our continuing blog series about Google Analytics 4 (GA4), we now take a look at the use of Exploration Reports and how they can…
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User Experience Optimisation with Microsoft Clarity
In the ever-evolving landscape of web development and digital marketing, user experience (UX) has emerged as a critical factor in determining the success of a…
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Free Product Listing Optimisation for Google Shopping
Google’s free listings on its Shopping platform allow Merchants to see product results from their store across Google, such as on the Shopping tab, YouTube,…
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Using Enhanced Conversions in Google Ads
Enhanced conversions in Google Ads is a feature that can improve the accuracy of conversion measurement and unlock more powerful bidding. It supplements existing conversion…
Google AI for Video Advertising
Google recently announced at the Marketing Live 2023 Seminar the launch of Video View campaigns. This new campaign type is poised to help advertisers further…
Predictions About How AI Will Impact Google Ads
AI is going to have a significant impact on digital marketing (as well as almost every other industry and profession) in the coming months and…
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Adding Values to Conversions in Google Ads
A conversion is an action you ask a Google Ads campaign to track. Conversion actions can range from leads on the path to profit (downloading…
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Google Updates its Worldwide Ads’ Trademarks Policy
Trademark protection and preventing advertisers targeting ads at competitors has long been a controversial issue with Google Ads. However, there has always been some controls…
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Google Unveils Merchant Center Next
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, a new simplified version of Merchant Center called Merchant…
Future AI Plans for Google Ads
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, the main focus was on the promotion of their…